Surprisingly, this kind of program is very popular with the audience, and they make a lot of money just by giving tips every day. It is understood that a 27-year-old girl from Montreal often broadcasts live on TikTok and has become popular on the Internet for her repetitive and nonsensical phrases. According to her, she was inspired by the background characters in the world of the Grand Theft Auto series of games, in which video game developers wrote code to create the effect of a busy world.
Jess Maddox, an assistant professor at the University of Alabama and an expert on Internet culture, said that these characters in the game have almost nothing to say or do. Therefore, NPCs will only repeat the same phrases and actions, while avoiding too many new phrases and actions.
Some people may think that this live broadcast format imitating NPC looks a bit strange, but it turns out that the anchors who broadcast in this way do make money.
It is understood that this kind of live broadcast is in the form of when the audience gives different gifts to the anchor, the anchor will make corresponding actions according to the different gifts. After a live broadcast, the anchor can receive a lot of gifts.
According to the statistics agency, creators uploaded more than 47,000 videos using the #NPC tag in July, with a total of 835 million views.
In July this year , an online celebrity told The New York Times that she could earn $2,000 to $3,000 for each live broadcast. Although a single gift is not worth much, there are many people who send gifts, and slowly accumulating a small amount can make a lot of money.
In addition, the internet celebrity also suggested that sellers from major brands could also try out the NPC’s live streaming style to take advantage of the popularity, which might produce good results.
However, some experts believe that although the popularity of NPC live streaming is still soaring, no one knows when this trend will suddenly disappear. Therefore, sellers are advised not to follow the trend blindly, otherwise it may backfire. TikTok live streaming NPC |
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