The epidemic in the United States is still ongoing, and staying at home has become the norm for local residents. The increase in family life time has made American consumers find a new interest - decoration. Perhaps because they have been at home for a long time, they find that it is time to decorate their houses. According to the latest research, they focus on kitchen and bathroom supplies . According to NPD statistics, about 86% of American consumers eat at home. The more time they spend in the kitchen, the higher their requirements for the kitchen. According to the statistical results, the sales of cabinets have increased significantly, increasing by $133. The sales of sinks have increased by $57 million. In addition, pull-down faucets have become the most popular style among local consumers, with sales increasing by 14% year-on-year. The popularity of black faucets is also increasing, with annual profits increasing by 76% year-on-year.
The popularity of faucets may puzzle some people. According to analysis, this is mainly due to consumers' increased awareness of saving water resources and their higher requirements for comfort. After all, who doesn't want their home to be more comfortable!
In addition to kitchen supplies, bathroom supplies also saw significant sales growth . Among them, marble sinks grew by 44%, becoming one of the fastest growing types; dressing tables grew by 24%, with sales rising rapidly. In addition, shower heads and toilet seats also grew by more than 15%. Data predicts that by 2027, sales of shower products will be close to $8 billion.
Since the outbreak, more American consumers have begun to join the ranks of online shopping, which has also invisibly made them develop this habit. Judging from the sales of major holidays in the first half of this year, although the sales of home products have not suddenly increased as much as the hot-selling products, nor are they in short supply like toys, such products have been growing steadily. The recent sales surge can be said to be a result of accumulated efforts.
It is not difficult to see from this analysis report that with the change of people's consumption concepts and the pursuit of quality of life, simplicity, practicality, comfort and environmental protection are becoming the new direction pursued by consumers. Behind the kitchen and bathroom supplies, there are more products such as hanging baskets, bathroom mobile phone holders, etc. that also have potential. |
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