Supporting individual business owners to settle in! Pinduoduo's overseas platform expands investment

Since the news that Pinduoduo is going to launch a cross-border e-commerce platform was confirmed, it has attracted much attention. As a new cross-border sales channel, sellers seem to have seen new opportunities and are enthusiastic about joining. According to Yien, a large number of sellers have submitted applications for entry, and Pinduoduo's overseas platform is still recruiting investors.

Initially, Pinduoduo's cross-border platform only supported enterprises to settle in, and only ordinary stores were available. Exclusive stores, franchise stores and flagship stores were not yet open. On August 24, Pinduoduo's overseas platform opened a channel for individual business owners to settle in, and released the settlement process. This means that a large number of individual businesses in China have the opportunity to ship goods to North America through Pinduoduo.

The settlement process is relatively simple. Open the official settlement link of Pinduoduo, fill in your mobile phone number, set your account password, and then choose to settle in as an individual business owner; the first step is to fill in information such as business license, office address, business scale, operator ID card photo, etc.; the second step is to conduct real-name verification of the operator; the third step is to fill in the store operation situation, and finally submit the registration application.

However, some sellers have not received any feedback the next day after submitting their registration applications. It is understood that after the seller submits the registration application, Pinduoduo's official review of the information takes about 7 days. After the review is passed, there will be a one-on-one contact with the investment manager, and the seller can use the seller center normally.

It is reported that the registration information of some sellers has passed the review .

In the Pinduoduo cross-border seller group, the editor saw that many sellers discussed entering Pinduoduo and discussed how competitive they would be after entering Pinduoduo's cross-border platform and whether they could achieve profitability. Some sellers believed that Pinduoduo's cross-border platform could not compare with Amazon in terms of timeliness, but it was quite competitive in price, and Pinduoduo's centralized delivery could negotiate a relatively cheap price.

In addition, on the issue of infringement, some sellers believe that Europe and the United States pay more attention to copyright and quality, and will definitely strictly investigate infringements, so this point must not be neglected. Like ordinary corporate stores, self-employed businesses also use air transport for small items in the early stage of settlement. Domestic merchants need to first transport them to the Guangzhou warehouse through logistics, and then the Pinduoduo platform will uniformly send them overseas. No storage fee is charged for the time being. It is reported that the price of a single item for self-employed businesses is also considered the wholesale price.

Judging from Pinduoduo's stock price information, since the news of Pinduoduo's launch of the overseas platform was confirmed, its stock price has been rising since August 19, and the stock price has increased by 28.69% in the past five days to US$59.83 per share. Compared with Amazon, the stock price has fallen slightly in the past five days. It is not difficult to guess that Pinduoduo's launch of the cross-border platform has caused a certain degree of impact on Amazon, which also means that Pinduoduo's overseas expansion has been supported by capital.

In short, Pinduoduo's cross-border platform has opened a channel for individual business owners, with 0 yuan entry and 0 commission in the initial stage, and low operating costs. Although the risks are not yet clear, it is definitely a rare opportunity for sellers.

Pinduoduo

North America Station