Search volume soared 28236%, small candles also have a big market

When it comes to candles, many young people will think of beautiful candlelight dinners and romantic proposals. However, at present, the occasions for candles are changing, and the needs of buyers are also changing.

Search volume for curved candles surged 28,236%

Recently, a unique curved candle has attracted the attention of many consumers, and the related search volume has soared to 28236%. Such a high search volume makes the editor curious about what this candle looks like that attracts so many consumers. Upon closer inspection, it has a simple shape, a milky white candle placed in a transparent curved glass bottle, and the overall look is like a decoration, with a sense of design.

Perhaps it is precisely this unique sense of design that attracts a large number of consumers. For this reason, the editor also searched Google Trends and found that the search volume for candle products has been soaring, with the highest search volume increasing by 4950%. From this, it can be seen that the demand for candles has continued into 2021, and it can even be said that more and more people pay more attention to the home experience.

In addition, the editor also found that when buying candles, 75% of consumers will choose scent as the first choice, followed by color, price and shape. In terms of applicable occasions, from religious ceremonies, dinners and festivals to gifts, this also shows that candles play a variety of roles in different periods. Therefore, relevant sellers may wish to develop more novel candles with different functions to attract consumers' attention.

Over 137,000 people liked the moon candle

The popularity of candles made me want to dig deeper. It turned out that on Twitter, a candle with a unique shape received 137,000 likes and 12,000 retweets. Such high attention also made a lot of sellers love it. It has to be said that who wouldn’t love a candle full of fashion?

The popularity of the candle market also proves that the popularity of some products is not a temporary trend, just like the continuously hot home furnishing market. Survey data shows that in the home furnishing market, there are also a number of single products that attract buyers' attention, and sellers of related categories can focus on them.

In 2021, small mushroom-shaped home products suddenly came into our view. On the Etsy platform, the search volume for mushroom-shaped lamps increased by 371%; the search volume for mushroom-shaped pillows and pillowcases increased by 902%. At first glance, there is an inexplicable fresh and artistic style. I love it.

Tips for sellers ↓

Due to the special nature of candles, they are prone to fire and injury. Sellers can purchase insurance in advance to prevent accidents. In addition, beautiful packaging, good branding and literary naming will attract consumers' attention more easily.

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