Stay at home this Valentine’s Day, these five categories of products on Shopee may become hot sellers!

However, some Shopee sellers are indignant about Valentine's Day - e-commerce people don't deserve to celebrate Valentine's Day! In this case, it is better to understand how Southeast Asians will celebrate Valentine's Day this year.

Due to the implementation of the home quarantine policy, Valentine's Day around the world may become "staying at home" this year . If it is difficult to meet in person, let gifts replace it!

So what do Southeast Asian consumers like to buy online as gifts on the eve of Valentine's Day?

chocolate

Data shows that in 2020, Malaysians searched for chocolate more than any other country in Southeast Asia.

Indeed, eating a moderate amount of chocolate can relieve stress and make you happy, and in the special year of 2020, some consumers may actually stock up on chocolate.

Some sellers also said that sales of chocolate and its related products would soar around Valentine's Day.

bouquet

In addition, there are also sellers who feel that sending flowers can never go wrong.

But flowers can only be preserved for a while, so some sellers have come up with a substitute for flowers - paper flowers , which are colorful and can be preserved for a long time.

Couples

Couple shirts are absolutely universal all over the world, especially in Taiwan and Singapore, where keywords related to "couple outfits " have always topped the hot search list.

However, Southeast Asia only has summer, so couple shirts such as T-shirts and shirts may be more popular. If it is cold and humid weather, fashionable sweatshirts will also become an option for consumers.

Accessories and Makeup

Of course, girls love these shiny little things the most . The first choice for Valentine's Day is necklaces and makeup. Generally speaking, girls have no resistance to these little things.

Moreover, cosmetics and skin care products have always sold well on Shopee. During Double Eleven and Double Twelve in 2020, cosmetics and skin care products have been on Shopee's hot-selling list.

Electronics

Of course, boys' favorites also need to be arranged, and electronic 3C is the "forever god". According to a questionnaire survey, boys' favorite electronic products include keyboards and mice, speakers, Bluetooth headsets, etc.

In addition, electric toothbrushes, figures, running shoes, etc. are also very popular among Southeast Asian consumers.

Data from 2019 shows that Valentine’s Day spending has continued to grow in Southeast Asia, with the Philippines seeing the largest increase (48%), followed by Singapore (28%), Thailand (25%) and Malaysia (23%).

It is understood that this year, except for the Brazilian site, Shopee’s other seven major sites will launch Valentine’s Day promotions on February 14.

If most consumers will celebrate Valentine's Day at home this year, combined with previous consumption trends on Valentine's Day in Southeast Asia, sellers can look forward to it a little.

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