The boss is still going to do cross-border business despite losing 500,000 yuan a month

Under the background of the third-party platform control upgrade, many cross-border sellers have opened up new sales channels, and the independent station track has ushered in unprecedented heat. The outstanding performance of some independent station sellers is a strong proof of the explosion of this channel. However, it is not easy for cross-border sellers to join the independent station. Some people have a loss of 500,000 yuan a month , but they still want to continue to operate...

The independent station track is experiencing unprecedented popularity

This year, third-party platforms have been more frequently rectified. Under the wave of Amazon account blocking, a large number of Chinese sellers' stores have been closed and their products have been removed from the shelves. After several months, there is no sign of seller accounts being unblocked. The blocked sellers have communicated with the platform through various means, but the success rate of appeals is extremely low. Currently, many blocked stores are still suspended. After the accounts were blocked, sellers cleaned up their inventory on a large scale through other channels. The top sellers set off a wave of price wars. The spiral strategy became popular in the Amazon seller circle, and many sellers' profits were seriously swallowed up.

The sales and profits of sellers whose accounts were blocked were severely damaged, and sellers who were not blocked also felt tremendous pressure. In order to ensure stable and long-term operations, cross-border sellers have opened up other channels.

A research report shows that nearly 70% of platform sellers are considering setting up new sales channels based on the original channels, among which 43% of sellers are considering setting up independent sites. The independent site track has ushered in unprecedented popularity.

At the same time, this year's Black Friday and Cyber ​​Monday sales were sluggish, and a large number of platform sellers had worse sales than in previous years, but independent site sales were relatively impressive. Shopify announced that its Black Friday sales in 2021 were close to $2.9 billion, up 21% from 2020. Even with the continued impact of the epidemic, Shopify merchants' sales soared 75% compared to 2019, more than double that of 2019.

Cross-border big sellers use their performance to endorse their independent sites

Shopify's sales performance was driven up by the joint efforts of sellers, and this year the sales performance of some of the industry's best-selling independent sites continued to improve.

Some time ago, Lechuang Co., Ltd. reviewed the sales of Black Friday and Cyber ​​Monday. This year's Black Friday, Lechuang's online omni-channel sales increased by more than 80% year-on-year. The total sales of Lechuang's global independent stations increased by more than 160%, and the sales amount of independent stations accounted for 58.3%. In the third quarter report of this year, Lechuang's independent station business sales increased by 366.42% year-on-year. In the 2020 financial report, the company's independent station sales increased by 580.64% year-on-year.

Lechuang Chairman Xiang Lehong once said, "An independent website must be built. Only by building an independent website can we truly get close to users and understand their needs."

Low-key independent website seller Ruilian Technology focuses on video technology, focusing on three directions: smart cameras and sensors, private cloud storage, and Internet cloud services. The company's independent website reolink.com has received a total of 8.851 million visits in the past six months. The traffic is gradually increasing, and the development momentum cannot be underestimated. Not long ago, Ruilian Technology also received 1.97 million yuan in funding for independent websites in Shenzhen.

Along with Ruilian Technology, other big sellers in the industry also received funding, such as Youkeshu, Tongtuo, Zebao, Saiwei, and Yibai Network, which are well-known to cross-border sellers.

It turns out that these top sellers had already set up independent sites a long time ago, and their independent site businesses are booming, because there are two conditions for obtaining this funding: 1. The website was launched before January 1, 2019, and it continues to operate well and is sustainable; 2. The average monthly sales of the independent site in the past year (July 2020-June 2021) is more than US$300,000 (including US$300,000).

The monthly sales of a best-selling independent website is 300,000 US dollars. Isn’t this a good number?

In fact, many listed companies in the industry have also set up independent websites. It is understood that up to 80% of listed cross-border e-commerce companies have opened independent websites. The top sales performance is the best proof of the bright prospects of independent websites. In the future, setting up independent websites may become a development trend for cross-border sellers. Click to read the original text at the end of the article to quickly learn how to build a brand independent website from 0-1.

The seller is losing 500,000 yuan a month , but he still wants to run an independent website

The prospects for independent sites are bright, and many cross-border sellers have jumped into this trend on a whim, but some of them have ended up suffering losses.

People familiar with the matter revealed that there are differences between independent sites and third-party platforms such as Amazon. Some products are suitable for third-party platforms but not necessarily for independent sites.

Wu Jiayang, a 20-year veteran in overseas marketing, said that there are two difficulties for platform sellers to transform into independent websites: First, it is difficult to change their own ideas. Because sellers who have made hot products find it difficult to give up the original business inertia of making quick money. If you want to build a vertical independent website, you may need to invest a certain amount of time in it before you can get a return, and they rarely have such patience in the early stage. Second, it is difficult to change the operation idea. From a practical point of view, platform sellers are used to placing advertisements and are not very good at operating a complete website. The operation method of the website is a set of comprehensive methods, so it is difficult for sellers to master the operation.

After many sellers entered the independent website market, one group gave up quickly while another group struggled to support it, causing a lot of losses in the early stages. One independent website seller said that the order volume was pitifully small and the 200,000 yuan invested in the independent website for a few months was all wasted. Another practitioner said that his boss lost 500,000 yuan in the previous month when he was running an independent website, but he didn't say anything.

7-day training camp for independent websites , SHOPLINE takes you through low-cost trial and error

There will be trial and error costs when entering the independent site, and professionals also mentioned that building an independent site is not about selecting products and launching them. Once the hot product cycle is over, various complaints will come in, and you have to change to another site to continue. Building an independent site must be of long-term value. Behaviors that make short-term profits, such as sending empty packages, not shipping, and not delivering the same goods as described, will inevitably be short-lived.

Of course, entering the independent station market is not just about reading a few books and disassembling a few cases to directly copy others' successful experience. Sellers need to plan carefully and lay out the system. The editor learned that in order to help novice sellers lay out independent stations faster and better, SHOPLINE launched the "Independent Station Newbie 7-Day Training Camp" plan.

The training camp invited Aaron, a senior expert and multi-millionaire operator, to bring the store operation process for enterprises to the course site. He will use his experience in data analysis of 3,000+ e-commerce websites and his experience in handling 15,000+ orders per day to demonstrate how independent website building is done from construction to formation and finally to the completion of personalized brand website construction. He will also explain the overall operation thinking of independent websites. In addition, SHOPLINE is also equipped with exclusive counselors for veteran sellers who can provide round-the-clock Q&A services.

At present, the training camp has taught 5,000+ sellers to enter the independent website from 0 to 1. Register now to enjoy a limited-time discount price of 180 yuan and get a learning gift box.

High-quality participating sellers and a great learning atmosphere will give you more rewards in the 7-day training camp for independent station novices . If you want to seize the bonus in the independent station track, click the entrance to sign up immediately, or add WeChat 18620874085 for consultation, and double your revenue now.

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