Walmart will continue to expand its live streaming sales

Affected by the global epidemic blockade, offline retail stores have been hit to varying degrees. As a retail giant, Walmart has been hit the hardest. The pandemic has clearly demonstrated the power and potential of e-commerce. In order to adapt to the severe situation brought about by the epidemic, Walmart is seeking development and transformation, trying more possibilities in sales methods.

During the Christmas shopping season of 2020, Walmart tried live streaming for the first time on social media software. The huge traffic brought by TikTok made it taste the sweetness of online attention. More intuitively, for Walmart, a "newcomer to live streaming", the transaction data of the first live streaming was quite impressive. As a giant in the offline retail industry, the lockdown of the epidemic has made store operations "dismal" compared to the past, while online consumption is becoming increasingly popular.

Recently, according to foreign media reports, Walmart is getting more deeply involved in the field of live shopping , using social media platforms to attract more consumers to consume . Walmart said that in the next year, the company will also arrange 15 live shopping events on TikTok and other social media platforms such as YouTube and Facebook .

Walmart has also created a real-time shopping website - walmartshoplive.com. Currently, the website divides live broadcasts into three columns, namely Women's History Month Live, Baby Days Live, and Black & Unlimited Live. From the perspective of live broadcast content, the hosts of the first column are all women, and the products are mainly cosmetics; the products of the second column are mainly baby products; and the hosts of the third column are four featured brands from companies founded by black people .

It is reported that a recent live broadcast on Walmart's real-time shopping website attracted 22,300 viewers.

Spieckerman Retail President said that live streaming is a global phenomenon. This shopping channel has become very mature in China and other countries. Now the US market has also noticed this, and Walmart must follow this trend. In addition, live streaming shopping is very attractive to Generation Z and young shoppers, the main online shopping groups.

The epidemic blockade has brought huge challenges, but also created more opportunities. Online shopping is popular, and shopping platforms are diversified. Some platforms have taken advantage of the trend, some are short-lived, and some are on the decline. Walmart seeks to continue to develop, maintain its position as an industry giant, and accept new things and naturally integrate them into development in order to get closer to consumers.

Walmart

Live streaming sales