North American e-commerce platform Newegg launches live streaming feature

Livestreaming sales is already very common on domestic e-commerce and social platforms, but it is still in its infancy abroad. Recently, another e-commerce platform has joined the livestreaming sales club.

Newegg recently announced that the Newegg Live seller live broadcast function is officially launched and the first live broadcast was held on September 2. Sellers and customers can watch the replay on the Newegg App and get the live broadcast preview.

Newegg said that through Newegg Live, it can not only chat and interact with consumers, but also cooperate with Internet celebrities to improve the brand's publicity and product conversion rate, and help sellers break through the traffic bottleneck. Newegg sellers can also enjoy the supporting services of the Newegg platform system during the live broadcast process.

Newegg claims that its live streaming project has the following advantages:

1. The platform will provide corresponding on-site traffic distribution for sellers who broadcast live. Newegg Live is an important channel for Newegg sellers to operate and promote, and is part of the Newegg platform ecosystem. Newegg sellers will enjoy the traffic distribution support provided by the platform when they broadcast live.

2. Powerful background data statistics function. After the seller's live broadcast ends, the background will generate a set of detailed live broadcast data. Including viewing volume, product click volume, purchase behavior, sales volume, conversion rate, etc. This function can more intuitively let sellers understand customer demand pain points and product advantages and disadvantages, and improve business strategies.

3. Diversified live broadcast room support functions. Newegg Live can support: sellers with multiple seller IDs live broadcast; interactive bullet screen, add-on products in the live broadcast room can directly bring discount codes, no need to collect them manually; click on the product to see the explanation during the recording; highlight the product according to the progress of the recording; picture-in-picture, click on the blank space in the live broadcast room to clear the screen, etc.

Newegg sellers can set up and manage live broadcasts in the SELLER PORTAL backend to better promote their brands and attract users.

( Source of the seller live streaming management interface : Newegg)

It is reported that currently, to activate Newegg's live broadcast permissions, sellers need to contact their account managers to apply for it actively.

Similar to the domestic situation, in addition to e-commerce platforms, more and more social platforms have also joined the “live streaming sales” army, such as the “Live Shopping Fridays” launched by Facebook in May this year, the “Live Rooms” launched by Instagram in March, and the events jointly organized by TikTok and Walmart.

As more and more platforms join in, live streaming will also become a new trend in overseas e-commerce. Sellers can pay attention to relevant information and seize opportunities.

Newegg

Live streaming sales

E-commerce platform