Time-honored brands are also impressive across borders! Zhang Xiaoquan goes public

On September 6, the time-honored Chinese brand Zhang Xiaoquan was officially listed on the Shenzhen Stock Exchange. This time-honored brand with a history of nearly 400 years is one of the first batch of time-honored Chinese brands recognized by the Ministry of Commerce, and its product logo has been recognized by the State Administration for Industry and Commerce as a well-known trademark in my country's knife and scissors industry.

Zhang Xiaoquan has always been known as the "leader and big brother" of China's knife, scissors and hardware industry . Its main product, scissors, is well-known for its exquisite craftsmanship and exquisite style . The scissors are even divided into left and right hands in their design . On its official website, you can also see that the products incorporate many Chinese elements , especially the Hongyun and Guizhong series.

The picture comes from its official website

Zhang Xiaoquan started to engage in foreign trade business in 2014, but its performance exceeded the imagination of the relevant persons in charge at that time. In terms of the market, Europe, the United States, Australia and other markets account for 30%, and Zhang Xiaoquan has put more market investment in Southeast Asia, Russia, etc. In October 2017, the brand launched cross-border e-commerce channels such as Amazon and eBay, and joined Lazada in 2019. Although the knife industry is not as fast as fast-moving consumer goods, Zhang Xiaoquan still achieved sales of 370,000 in 3 months at that time, which promoted the increase of the entire sales. In the next few years, the annual performance basically doubled .

At the same time, the brand pays great attention to the preferences of foreign users , and found that gardening shears sell better in Europe, while scissors used for cutting clothes sell better in Africa. Foreign companies even take the initiative to consult. This also serves as a reminder for current cross-border sellers: products must be accurately positioned and meet the preferences of local consumers .

  Zhang Xiaoquan is not limited to the fields of kitchen knives, stainless steel, nylon and silicone accessories, but also involves products in the fields of garden tools, personal care products, personal cleaning products, etc. These products have achieved stable growth and have become the innovation benchmark for time-honored domestic brands. As for the initial purpose of going overseas, the company said that it was more for the purpose of establishing a Chinese brand. Recently, the person in charge of the brand said in an interview with some media that the current proportion of overseas imports is still relatively small, and the overseas market will continue to be expanded in the future.

Selling worldwide

Listing

Time-honored brand