Product Selection Express: The hottest selling categories in 2021 are here

In 2021 , global e-commerce revenue reached $799.5 billion, and there are no signs of slowing down . In 2022 , global e-commerce revenue is expected to reach $908 billion.

Recently, foreign media Wicked Reports ranked the data compiled by Statista's e-commerce market in 2021 according to the revenue of each category . The top sales categories are as follows .

Fashion category: Total sales in 2021 were US$180.5 billion , an increase of 24.7% over 2020 .

This category includes shoes , clothing accessories , watches, jewelry, glasses , leather goods and scarves . Wallets , suitcases and briefcases are also included . However, work uniforms and smartphone cases are not included . Major retailers in this category include eBags, Zara, Nordstrom , Clarks and Amazon. By 2022 , the user penetration rate is expected to be 52.4%, and the average consumer contribution is $ 1,100 + .

Electronics: Total sales in 2021 were $161 billion , up 12.6% from 2020 .

Refrigerators , cell phones and smart streaming devices, as well as home office supplies such as printers and copiers . The electronics category is sold by countless small retailers and online heavyweights such as Amazon , Best Buy and Ikea. User penetration is expected to be 56.2% in 2022 and grow to 67.2% by 2025. Other popular items in the category include baby monitors , electric toothbrushes and tablets.

Home Furnishings: Total sales in 2021 were US$132.7 billion , a year-on-year increase of 10.9% compared to 2020 .

This category includes beds, tables, lighting fixtures, wardrobes and seats, among which the largest sellers are Wayfair and IKEA. The United States has the largest market capacity in this category, with revenue of $149.386 billion expected in 2022.

Toys, DIY, and hobbies : Total sales in 2021 were US$105.6 billion , a year-on-year increase of 14.3% compared to 2020 .

This is a broad category that includes game consoles, musical instruments, art supplies, sporting goods, fishing gear, and gardening equipment . However , it does not include board games, video games, sportswear , shoes , and gambling equipment.   R   Us and Staples , there are also Amazon and Walmart.

The average consumer spent $851 on the category . Many people have picked up new hobbies during the lockdown, and the segment shows no signs of slowing down. Its user penetration is expected to jump from 42.5% to 47.3% by 2025 .

The above are the categories that the editor has selected from the top rankings. The categories with better performance can be used as a reference for sellers who are troubled by product selection. When sellers select products, they must pay attention to avoiding infringement risks.

Product Selection

operations

Amazon Platform