Skateboarding officially became an Olympic sport for the first time, and AliExpress skateboard sales increased by 50%

On July 26 , 16 -year-old Zeng Wenhui represented the Chinese skateboarding team in the women's street skateboarding competition at the Tokyo Olympics and won the sixth place. The Chinese skateboarding team sent two female skaters to participate in this Olympics. In addition to Zeng Wenhui, another skater, Zhang Xin, will participate in the women's park skateboarding competition on August 4.

Skateboarding became an official Olympic sport for the first time this year. Just the day before, Japanese skater Yuto Hori won the men's street skateboarding championship, which was also the first Olympic gold medal in skateboarding. As a celebrity on social media, Yuto Hori is also a participant in the online social event " One   During the Tokyo Olympics , this event provides an online platform for viewers around the world to express their support for athletes and the Olympics by weaving a virtual flag together .

As the extreme sport of skateboarding has moved from the streets to the Olympic arena, it has also attracted more and more young people from all over the world to join in. As a major skateboard producer, China's export volume has also been rising year by year.

Domestic electric skateboards are popular in Europe and America

According to data from AliExpress, the number of roller skates and skateboards on the platform has doubled year-on-year, and sales and the number of buyers have increased by nearly 50% year-on-year . Among them, the sales of roller skates increased by more than 10 times year-on-year , and the sales of roller skate helmets increased by more than 200 % year-on-year . Although the unit price of the emerging electric skateboard is as high as more than US$ 500 , the growth is very rapid. TeamGee, a domestic brand specializing in electric skateboards, just entered AliExpress in May this year, and it has already topped the category ranking in July. The market demand in developed countries such as North America, Australia, and Western Europe is very strong.

This year, the successive holding of many sporting events such as the European Cup, America's Cup, Tour de France, and the Olympic Games has set off a sports craze around the world, and it is not just skateboarding that has become popular.

According to data from the AliExpress platform, the European Cup, the America's Cup and other events have driven the sales of sports balls such as football to increase by more than 60 % year-on-year , and the sales of various sneakers to increase by more than 150 % year-on-year. In AliExpress's Olympic-themed mid-year celebration, the sales of sports brand merchants increased by nearly 30 % month-on-month, and hiking, camping, golf and seasonal water sports products grew rapidly, with month-on-month growth of more than 50 %. Among the national markets, the Brazilian market has grown most significantly, with GMV increasing by more than 170 % year-on-year and the number of paying buyers increasing by more than 200 % year-on-year.

The Tour de France, which just concluded at the beginning of this month, ignited the already very popular cycling sport overseas, driving the sales of cycling products on AliExpress to increase by more than 80% year -on-year. Large items such as electric vehicles and electric scooters doubled , cycling clothing increased by nearly 1 times, and cycling shoes increased by nearly 3 times. Brazil increased by more than 3 times, France increased by more than 1 times, and Spain and South Korea both exceeded 80%. Professional categories with high customer unit prices performed outstandingly, with sales of products above US$100 accounting for more than 1/3 .

Domestic bicycle companies are producing bicycle rims

"We started opening a store on AliExpress in 2017, with an average annual growth of 60-70 % . In 2020 , the company grew by 150 % , and on AliExpress it grew by 230 % ." Tong Bengang, founder of Xiamen Yuanan Composite Technology Co., Ltd., said. The company mainly produces bicycles and spare parts made of carbon fiber, and the price of high-end products exceeds US$ 1,800 . In order to break the dilemma of uncontrollable overseas raw materials, Tong Bengang and his team independently developed carbon fiber raw materials. The quality of self-developed carbon fiber cloth is comparable to that of overseas big brands. Since starting to build its own brand through AliExpress, the profit margin has more than doubled compared to OEM for overseas brands .

French well-known sports media RMC sport reported that AliExpress cycling products are hot in France

In recent years, the number of Chinese sports brands that have opened up online retail outlets through AliExpress has continued to increase. Brands that are familiar to Chinese people, such as Xtep, Li Ning, Peak, and 361°, have opened stores on AliExpress, digging deep into overseas markets and competing with international brands. This year, Xtep grew by more than 40% year-on-year, and Peak grew by more than 170%. In markets such as Spain and France, Chinese sports brands have been well received, and the fastest growing national market is the recently emerging Brazil.

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