The first portable massager stock! Shenzhen BeLongsong successfully listed

Nowadays, people's stress is generally increasing, and massage products with relaxation functions are becoming more and more popular in the market. In this wave, many businesses have quickly attacked and rushed into the market, hoping to take the lead.

On July 15, Shenzhen Beurer Technology Co., Ltd. officially went public, becoming the "first portable massager stock". On the first day of listing, the stock price rose by more than 500%.

As a high-tech enterprise engaged in the innovation and development of domestic health products, Beurer was formally established in July 2000. Its general business scope includes: water cups, water machines, medical device software, fitness equipment, electronic products , etc.

Data shows that Beurer's operating income in 2018-2020 was RMB 507.9937 million, RMB 694.1157 million and RMB 826.4846 million respectively, and the growth rates of operating income in 2019 and 2020 were 36.64% and 19.07% respectively.

Under the online B2C sales model, Beurer directly targets downstream customers through online platforms and has reached cooperation with platforms such as JD.com, Tmall, and Amazon .

Among them, from 2018 to 2020, the sales of the Amazon platform were 6.5892 million yuan, 23.079 million yuan, and 22.0637 million yuan, respectively, accounting for only 8.57%, 14.09%, and 8.03%, respectively.

From 2018 to 2019, Beurer focused on offline channels , and offline channel revenue exceeded online channel revenue. In 2020 , the epidemic affected the company's offline channel revenue. At the same time, online channel revenue rose to 52.27%, surpassing for the first time.

According to the prospectus, the company's export revenue accounted for 12.38%, 10.89% and 9.52% of its main business revenue, respectively, mainly from the United States, Japan, South Korea, Russia and other countries and regions.

In 2020, due to the decline in the company's overseas Amazon online direct sales revenue, the corresponding accounts receivable also declined. At the end of the year, the proportion of online direct sales accounts receivable balance decreased by 2.01 percentage points.

After 21 years of deep market development , Beurer has accumulated sufficient experience and continuously developed new products. It has truly expanded beyond the domestic market and exported its products overseas, winning the hearts of consumers aged 25-40 all over the world.

Today, Beurer has reappeared as the "first stock of portable massagers". As people's demand for health products continues to increase, Beurer will have insight into more segmented consumer needs and further expand domestic and foreign markets.

Since 2014, the export volume and value of Chinese massagers have continued to increase. In 2019, the export volume reached 246 million units and the export value was US$3.047 billion. Whether it is for sellers focusing on domestic platforms or foreign platforms, we have entered the era of refinement. Sellers should carefully analyze, focus on technology research and development, and choose a business path that suits them.

Shenzhen

industry

massage