DTC clothing brand Clovia launches Bra-Bot online sales assistant, which can be reached directly via WhatsApp

According to Indian media reports, Clovia, a well-known Indian DTC clothing brand, recently launched the AI-based Bra-Bot online chat robot, which can help users buy underwear and other products of suitable sizes and styles online.

( Clovia official website)

Founded in 2013, Clovia has a high user engagement rate on social platforms. Its main sales categories are women's underwear, casual wear and personal care products . The brand operates an online store, with online sales accounting for 85% ; it also has more than 200 offline stores covering 50 cities in India. It just completed a $4 million Series C financing in December last year.

（ Clovia offline store ）

Clovia has been working hard to provide better customer service. The recently launched Bra-Bot online chatbot can make consumers' online shopping experience closer to offline, allowing users to access it directly through WhatsApp and provide customers with technology-driven decision-making assistance.

The Clovia team said that Bra-Bot can smoothly understand customer needs, use its proprietary CloviaCurve ™ Fit Test to recommend the most suitable size to users , and help customers find the right product , reducing transaction friction for online purchases of underwear and other clothing products. At the same time, the setting of the AI ​​robot ensures that customers will not be hindered by excessive call traffic and surges in site traffic .

In addition, Bra-Bot can also help customers update order processing and product delivery status, provide consumers with preferential policies, answers to common questions, and recommendations on product sizes. These functions should be similar to those of domestic shopping software.

The Clovia team said that since the launch of the AI ​​robot, Bra-Bot has automatically handled nearly 35% of customer inquiries on the platform, and the rest that cannot be handled automatically will be seamlessly transferred to support supervisors for resolution.

“ Customers have shown a strong willingness to interact with Bra-Bot through Whatsapp and this is fast becoming the norm among millennials. More importantly, the excitement about adopting this tool is much higher in tier-2 and tier-3 cities than in tier-1 cities,” said Pankaj Vermani, founder and CEO of Clovia .

Based on the above case, sellers can also try to improve their customer service . Even if they cannot develop an intelligent chatbot themselves, they can use platform services or find external technical teams to optimize this service and provide consumers with smoother and more personalized customized solutions .

At the same time, you can also strengthen communication with social media and expand your marketing and promotion channels to channels that users visit most frequently , such as Whatsapp, Facebook, and TikTok, so as to reach more target audiences and make it easier for customers to understand and purchase brands and products.

Clovia

DTC

Online sales assistant Bra-Bot

WhatsApp