Competing on the same track with Anker, it has won hundreds of millions of investments!

On Amazon, this category has long been firmly occupied by giants, and of course, overseas brands from China almost dominate the category BS list.

For example, although Anker's brands occupy a small number of seats, they are in a high position. Two of its products have been ranked in the TOP10 list for a long time, and can even squeeze into the TOP5 list , surpassing a number of giants focusing on this track.

Taking the Anker product ranked fourth in the category BS list and priced at US$249.99 as an example, the listing sold more than 20,000 products in November. Based on this calculation, the monthly sales reached nearly US$5 million, and the total number of reviews has reached 65,700 .

Competing with overseas giants such as Anker, the following brands entered the overseas market late but appear to be coming on strong.

The new product ranked first on many lists as soon as it was launched , and state-owned assets were acquired

In mid-December, smart home brand Yunjing Intelligent Innovation (Shenzhen) Co., Ltd. (hereinafter referred to as "Yunjing Intelligent") won its ninth round of financing with an amount of several hundred million yuan. The investors are two state-owned enterprises in Shenzhen and Wuxi .

It is reported that this round of funds will be mainly used for product research and development and global market layout.

Founded in 2016, after three years of continuous polishing, Yunjing Intelligent officially launched its first sweeping robot product, the J1 series, on the market in 2019.

The innovative functions of the products made the brand famous in the market. According to data, the sales of the J1 series exceeded 10 million yuan on the first day of its launch , and the sales exceeded 200 million yuan during the promotion period in the second year , and it has topped the sales champion of the category many times .

Since then, a series of popular products including J2, J3, J4 and J5 have been launched one after another .

While the domestic market is booming, Yunjing Smart's brand NARWAL is also actively expanding overseas markets such as North America, Europe, and Asia in 2022. From the establishment of the brand's independent website, it can be seen that NARWAL currently has independent websites for the United States, the United Kingdom, Australia, Japan, South Korea and other markets.

In addition, NARWAL has also settled in the leading third-party e-commerce platform - Amazon.

It is not easy to seize the market with giants such as iRobot. NARWAL's products are not ranked that high in the BS list of Amazon's "Robotic Vacuums" category. However , judging from the feedback of individual products, the product, which was only launched in March this year, has achieved monthly sales of more than 2,000 units and is also marked as " Amazon's   Choice ” products .

Judging from the data of independent sites, Similarweb shows that the number of visits to narwal.com reached 578,000 in November, and the average number of visits in the past three months reached 865,500, with explosive growth in October (reaching 1.1 million visits) .

The top five visitor source markets are the United States ( 33.25%), Italy (11.71%), Canada (11.53%), China (7.36%), and Germany (5.76%). The number of visits to the United States market increased by 146% , which also led to a significant increase in the ranking of narwal.com on US portal websites and US category websites.

The main traffic source for narwal.com is direct traffic, which drove 39.23% of desktop visits last month. Organic search ranked second, accounting for 29.85% of traffic . The brand word "narwal" was the most searched keyword.

Google Trend shows that the global search volume for the keyword "narwal" has continued to increase since 2019, especially in the second half of each year, when it reaches its peak period of attention.

Since its overseas expansion, Yunjing Intelligence has accelerated the expansion of its overseas business .

In an earlier interview with Insight , Yunjing Intelligence stated that its overseas market revenue increased by 350% in September last year , and in the first quarter of this year it soared by 700% year-on- year .

The new products have also been well received.

In 2019, Yunjing Intelligent's new product was launched on the well-known crowdfunding platform Kickstarter, and eventually won a crowdfunding amount of over 1.14 million US dollars with a score exceeding the target by 3805%, becoming the No. 1 in the "sweeping robot" category on the platform that year .

In March this year , its high-end flagship Freo X Ultra topped the Amazon best-selling list and Amazon's new product list in the United States and Canada on the first day of its launch in North America .

Other data shows that in the first quarter of this year , NARWAL achieved the first place in the high-end market share in the US and Asia , and the second place in the mid-to-high-end market share in South Korea ( to be verified) .

Today, Yunjing Intelligent's overseas sales markets have expanded from 9 in the same period last year to more than 30 , covering North America, Germany, the United Kingdom, Italy, Australia, Japan, South Korea, Southeast Asia and other regions.

Members come from Apple, DJI, etc., and they immediately become the top 3 in the industry after entering the new track

In the latest round of financing worth hundreds of millions of yuan, investors are very optimistic about Yunjing Intelligence.

For example, the state-owned capital in Wuxi believes that Yunjing Intelligence is unique in its underlying architecture, technical reserves , future strategic planning , and technological innovation capabilities ; the state-owned capital in Shenzhen stated that Yunjing Intelligence is a highly competitive new global brand with China's supply chain advantages , and its high-tech attributes, excellent production and research, and marketing teams are the basis for its foothold in the market .

But even earlier, Yunjing Intelligence had already won the favor of the capital market.

In 2017, the second year after the company was founded , Yunjing Intelligent received angel round financing. At the end of the same year, it received about 10 million yuan in Pre-A round financing. From 2019 to this year, it won 7 more rounds of financing, with multiple single rounds of financing reaching 100 million yuan. Investors include Sequoia, ByteDance, Source Code, Tencent and other big names .

IT Orange estimates that after Tencent's investment in 2022, the valuation of Yunjing Intelligence will reach approximately 8 billion yuan. The latest round of entry of two major state-owned assets will directly increase its valuation to over 10 billion yuan .

It's not like it can "win the favor" of the big guys for no reason.

Based in the field of household robots , since the launch of its first product in 2019, Yunjing Intelligent 's market share has rapidly increased to 10.5% the following year (2020), becoming one of the TOP5 online brands.

Last year , Whale Cloud began to enter the field of smart floor scrubbers, and launched a number of smart floor scrubbers, including S1, S2, S2 Island, F1, etc. As of September this year , data from Aowei Cloud Network showed that Whale Cloud's floor scrubber products had an online retail sales market share of 7.03%, ranking among the top three in the industry .

At the same time, the online retail sales of its sweeping robot products accounted for 24.77% . During this year's " Double 11 " promotion , Yunjing Intelligent's omni-channel sales exceeded 1.7 billion yuan, a year-on-year increase of 200%, and the sales target was completed by more than 160%.

Since its launch, Yunjing Intelligent's products have won numerous international recognition, such as the Edison Invention Award, the European Innovation Award, the German Red Dot Design Award, the German Innovation Award, the CES Innovation Award, etc. It was also named one of the "Top 100 Products of 2020" by Time Magazine, and its product patents exceed 1,000 .

This is also due to its strong R&D background. The founder of Yunjing Intelligence once mentioned that its production and research team accounts for more than 43%, and its core technical personnel come from well-known domestic and foreign companies such as Apple, Microsoft, Emerson, DJI, and Huawei , and are experienced in robot design and development.

Today, Yunjing Intelligence has been on the Hurun Global Unicorn List for four consecutive years . Starting from scratch , Yunjing Intelligence has already reached the first echelon of the industry in just a few years.

In an interview, the founder of Yunjing Intelligence said that thanks to the strong competitiveness of new products and the growth of overseas markets, the company has completed this year's revenue target ahead of schedule in November , with an increase of more than 100% .

At the same time, he also revealed that the company has completed its overseas channel layout in the first half of this year . The overseas market goal for 2025 is to triple or quadruple its size and maintain a three-fold growth rate every year in the future .

From October to December this year , Yunjing Intelligent also established three wholly-owned subsidiaries . Among them, the registered capital of the new company in Wuxi reached 50 million yuan . With the financing of several hundred million yuan this time, it may be able to make great strides in overseas markets in the future.

Financing

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