Diversified services build the best sports card trading platform, eBay joins hands with Chinese cardholders to go global

August 18, 2022, Shanghai – Today, eBay, a global business leader, grandly held the “Play with Star Cards, Synchronize with Global Players” star card market sharing event in Shanghai, gathering Chinese card players and industry media to share the latest global star card market insights, introduce eBay platform star card sales trends and diversified services, aiming to help a large number of Chinese card enthusiasts synchronize global star card trends through the eBay platform, open up new channels for star card sales, and tap global business opportunities.

Caption: Many sports card players gathered at eBay China's "Play with Sports Cards, Synchronize with Global Players" Sports Card Market Sharing Session

As the younger generation enters the sports card trading market, collecting sports card is becoming a new cultural symbol. Due to the entertainment and investment attributes of sports card, the world's attention to trading cards, including sports card, has reached a new height. According to the August 2021 report of market research organization Verified Market Research, the compound growth rate of the global sports card market from 2020 to 2027 can reach 23%, and the market size in 2027 will reach US$98.7 billion. In August 2022, a sports card of baseball legend Honus Wagner was sold at a staggering price of US$7.25 million, setting a new record for the highest transaction of sports card.

eBay is one of the preferred markets for sellers around the world to buy and sell trading cards. In 2021, there were more than 41 million trading card listings on the eBay platform. Among them, trading cards are the most popular category in collectible cards, including basketball, baseball, football, tennis, rugby and other sports categories.

Caption: Pang Tao, General Manager of Sales and Category Management for eBay Greater China, attended the sharing session

"The popularity of sports card has increased dramatically in recent years, and we have seen a large number of card enthusiasts emerge in China," said Pang Tao, general manager of sales and category management for eBay Greater China. "As a global leader in sports card trading, eBay connects more than 190 markets around the world, providing a platform for international trading for domestic card enthusiasts. This year, we will vigorously promote cross-border sports card business and welcome more Chinese sports card enthusiasts to trade and collect sports cards through eBay, and share the opportunities of the fast-growing global sports card market. Our team in China will also provide comprehensive and efficient services to Chinese card friends."

Caption: Xiaoba, the owner of HSC, a sports card collector, shares the story of sports card export

Xiaoba, the owner of HSC , a sports card collector, has been selling sports cards on eBay for more than 20 years: "eBay has a huge number of users, and sports card players from all over the world gather here. I always browse all kinds of cards on eBay, whether they are daily models or rare models, eBay never disappoints me. The most impressive thing is that I saw a jersey card of American basketball superstar Barkley on eBay in 2017. It is a super rare model that only appears in 7,500 packs. I immediately spent $3,400 to bid for it. In addition, I can also connect to the overseas sports card market through eBay and sell cards on eBay. It feels great."

eBay's sports card trading boom

eBay is the global leader in trading sports card. The sports card category has maintained high growth on the eBay platform for six consecutive years and has now ushered in an explosion. In 2021, the sales of sports card on the eBay platform more than doubled compared to before the epidemic, with an average of 2 sports card sold every second.

According to eBay data:

Basketball, baseball and football are the most popular sports cards on eBay, followed by soccer and ice hockey.

The most searched players on eBay are: Michael Jordan, Joe Burrow, Tom Brady, Ja Morant, Kobe Bryant, Wander Franco, Justin Herbert, Ja Marr Chase, Anthony Edwards, LaMelo Ball, Mickey Mantle and Trevor Lawrence.

ŸThe most popular search keywords for sports card on eBay are: card grading (PSA 10, PSA), Michael Jordan, Baseball Cards, Joe Burrow Rookie Card, Tom Brady, Ja Morant, Kobe Bryant, Wander Franco, Justin Herbert, Tom Brady Rookie Cards, Ja Marr Chase, Basketball Cards, Anthony Edwards.

eBay launches diversified services to lead the global transformation of sports card trading experience

eBay has created a variety of services to build the best platform for trading cards, providing a safe, standardized and convenient trading place for both parties and creating an unprecedented excellent trading experience.

ŸPrice Guide & Collection price guide and management tools, real-time valuation, one-click management: Transaction price is key information for collectors to make purchase, sale and transaction decisions. The card price guide and management tools launched by eBay provide users with a one-click channel to view, create, manage and track the value of card portfolios. Through comprehensive, accurate and timely big data, it provides real-time valuation of cards, making it easy for new traders to get started.

ŸScanning Tool for quick and easy listing: With the listing tool launched by eBay, sellers only need to scan cards with the eBay App to quickly list them, which reduces the listing time by 50% compared to the original time, providing great convenience for card sellers.

ŸAuthenticity Guarantee is certified by an authoritative organization, which is more trustworthy: eBay cooperates with the professional sports authentication organization PSA (Professional Sports Authenticator) and the well-known international card collection grading organizations CSG and CGC to provide authentication services for ungraded cards priced over $250 and graded cards priced over $500, providing cardholders with a safe and trustworthy transaction experience.

ŸeBay Vault, a new model for digital transactions of physical collectibles: eBay launched the eBay Vault in June this year, which allows buyers to store cards in the eBay Vault and then sell them. This service not only helps cardholders simplify and safely store cards, but also allows them to buy and sell cards instantly when the value of cards rises or falls. This service will be gradually opened in different markets.

Zheng Jiaqi, the manager of T8 Collection Gallery, said: "I was keen on playing basketball when I was a student, and since then I have developed a strong interest in North American sports culture. In the early 1990s, several sports card stores opened in Shanghai, and I gradually came into contact with sports card stores. From simple collection at the beginning to sales of sports card stores later. Now the sports card market is gradually developing online. eBay is the industry's well-deserved first choice for sports card trading. The various convenient trading tools and services it provides also make it easier for us to list and sell on the platform."

The craze for trendy collectibles is still heating up, and the trading card market represented by star cards continues to be hot. eBay will launch a series of exclusive subsidies for Chinese card sellers, providing a safe, convenient and reliable trading experience while helping Chinese card friends connect with global card enthusiasts and investors.

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