Buy 6 times more goods in 2 hours! Shopee 4.4 Super Value Shopping Day leads the "late night shopping craze" in Southeast Asia

On April 6, 2021, the leading e-commerce platform Shopee announced that the first promotion event of 2021: 4.4 Super Value Shopping Day has come to a successful conclusion! The novel Midnight Mega Sale gameplay was well received by local consumers , leading the trend of "shopping before bedtime". The demand for online shopping entertainment remains strong. During the 4.4 promotion, the in-app game experience and live broadcast viewing time both hit new highs!

● The number of items sold in the first two hours across the Shopee platform reached 6 times that of normal days ;

● Shopee’s in-app game matrix brings 80 million fun experiences every day;

● Shopee Live’s average daily viewing time reaches 32 million minutes ;

During this promotion, Shopee's cross-border sellers achieved great results again. Relying on the 4.4 Super Value Shopping Day, which was created for the first time this year, they ushered in growth in the first half of the year: 3C home appliances, fashion accessories, and beauty and skin care became the most popular cross-border selling categories. During the promotion, they successfully attracted emerging consumer groups who love "shopping before bedtime", triggering a "late-night rush" in Southeast Asia.

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In addition, brand sellers also took advantage of a series of targeted gameplay during the 4.4 promotion to identify target customer groups and achieve a surge in orders. Many Chinese brands also took advantage of Shopee’s strong regional influence to appear on the 4.4 promotion Shopee Mall’s best-selling list, accelerating the pace of brand value going global:

● Hot-selling beauty products : Perfect Diary

● Hot-selling mobile phones & tablets: Xiaomi, OPPO, REALME, VIVO

● Hot-selling mobile phone accessories categories: ELOOP, ANKER, AUKEY, ROMOSS, UGREEN

● Hot-selling TV categories: Hisense, TCL, Skyworth

● Hot-selling wearable device categories: Huawei, AMAZFIT , Xiaomi

With the strong support of "super value" traffic, Shopee cross-border helps sellers achieve accelerated sales

During the big promotion celebration held on the evening of April 4, the popular girl group MAMAMOO performed multiple songs exclusively on Shopee Live. Their energetic singing and dancing not only captured the hearts of a large number of Southeast Asian fans, but also brought a steady stream of high-quality traffic to the platform: during the 4.4 promotion, the average daily viewing time of Shopee Live live broadcasts reached 32 million minutes , and the number of cross-border brands using the live broadcast function reached twice that of usual days . Many brand sellers, including Focallure and UGREEN, used live broadcasts to achieve efficient conversions and achieve order growth.

In addition, the first Shopee Premium High-end Brand Festival successfully attracted Southeast Asian consumers with higher quality requirements, bringing new growth opportunities to internationally renowned brands. The overall number of orders for Shopee Premium during the High-end Brand Festival increased by 4.5 times compared to before the event. Take the world-renowned luxury brand MCM as an example. With the help of Shopee's Hong Kong cross-border team, MCM successfully entered the Premium Brands hot-selling list in the Singapore market.

The platform's massive traffic does not only benefit brands. Relying on Shopee's cross-border service matrix, different types of sellers can achieve explosive sales: a women's clothing seller from Shantou uses Shopee International Platform (SIP) to sell directly to multiple markets in Southeast Asia, and the number of orders exceeded 10,000 within 24 hours of the promotion, which is a 20-fold increase compared to normal days; and a luggage seller from Xiamen actively uses the keyword advertising function within the platform to create powerful hot products. During the incubation period alone, it achieved more than 1,000 orders on the 4.4 promotion days with a few hot-selling SKUs!

"Super value" cross-border logistics matrix to strengthen the transportation capacity of various types of sellers for big promotions

Based on the scale advantage of Shopee Logistics Service (SLS), Shopee Cross-border has created diversified logistics solutions for the transportation needs of different categories, and successfully helped sellers achieve outstanding performance in the 4.4 promotion:

● Overseas warehouses: In order to cope with the peak of logistics during the big promotion, many brands and sellers prepared goods in advance through Shopee's overseas warehouses, and successfully launched a big promotion on April 4. Konka, a well-known domestic brand, used overseas warehouses to solve the pain points of home appliance transportation and achieved a 16-fold increase in orders on the day of the big promotion compared to normal days.

● Ocean shipping channel & heavy goods channel: Ocean shipping channel can help sellers break through category transportation restrictions and leverage the growth of orders in multiple categories; while the heavy goods channel can significantly reduce logistics costs for sellers in the shoe, bag and home furnishing categories. During the 4.4 promotion, with the support of the heavy goods channel, a home furnishing brand seller strengthened its own transportation capacity and achieved a 16-fold increase in orders compared to normal days.

Shopee said: "The first Shopee 4.4 Super Value Shopping Day performed exceptionally well, building a year-round 'super promotion system' for Southeast Asian consumers. As a leading e-commerce platform, Shopee has always adhered to the localization strategy and led the consumption trends in Southeast Asia. This time , innovative activities such as the late-night shopping spree and Shopee Premium high-end brand festival have achieved remarkable results , confirming Shopee's accurate insight into the Southeast Asian market. Thank you to every consumer, seller and brand partner for their support of the 4.4 Super Value Shopping Day. We will continue to bring more abundant and value-for-money shopping experiences to Southeast Asian consumers and help brands and sellers achieve every possibility of going global on Shopee."

Shopee

Southeast Asia