Sales of all categories continued to grow in the second quarter! This industry continues to be popular in the United States

As the peak sales season in the second half of the year begins, sales data for major product categories in the first half of the year have been released one after another. Due to the decline in purchasing power caused by high inflation, the performance of the consumer market in the first half of the year was not optimistic.

Of the 14 discretionary retail spending sectors tracked by market intelligence firm NPD — including apparel, technology, toys and home — beauty was the only one to see unit sales rise in the first half of the year .

At the same time, high-end products are increasingly becoming the core of American beauty and cosmetics consumption.

Data shows that sales of beauty and cosmetics products in the United States increased by 16% to $6 billion in the second quarter , higher than sales in the second quarter of 2021. Sales of beauty and cosmetics products in the first quarter of 2022 increased by 19% compared with the same period last year .

Larissa Jensen, beauty industry consultant for NPD Group and member of the Beauty Packaging Advisory Board, pointed out that perfume, hair products and cosmetics were the three best performing sub- categories in the U.S. beauty market in the second quarter .

Average prices for fragrance and hair products are rising as U.S. consumers are increasingly looking to premiumize . Cosmetics , one of the most promotional beauty categories, are also rising in price as promotions decline.

Here are the specific performances of each category in the US beauty and cosmetics market in the second quarter:

Traditional cosmetics

In the second quarter, cosmetics sales revenue in the U.S. market increased by 18% year-on-year to US$2 billion. Although it is still lower than the level before the epidemic swept the world in 2019, it has exceeded 1% of the same period in 2019 .

As the epidemic situation was resolved, Americans took off their masks and returned to social events. Lipstick became the big winner in this category, with sales revenue increasing by 28% in the second quarter.

perfume

In the fragrance sector, average prices in the second quarter were 25% higher than three years ago , and up 6% compared to 2021, twice as much as in other beauty sectors. Total sales in the category in the US market grew 13% in the second quarter of 2022 to $1.5 billion.

Skin Care

In the second quarter, sales of skin care products in the US market increased by 12% to $1.7 billion. Compared with facial care, Americans seem to pay more attention to body care, and the sales of body care products in the US market continued to exceed those of facial skin care products in this quarter.

It is worth noting that American consumers currently attach great importance to care ingredients, and vitamin C, retinol and algae have become the focus of attention.

In addition, with the arrival of summer and increased outdoor activities, sunscreen sales increased by 51% in the second quarter compared to the same period last year.

Hair Care Products

Hair care remains the smallest but fastest-growing category in the U.S. beauty market, with sales in the category increasing 24% to $781 million in the second quarter from a year ago.

In the second quarter, sales revenue of almost all hair care or styling products in the U.S. market increased, such as hair care products and hair dyes. In addition, clean hair brands accounted for nearly a quarter of the hair products category, an increase of 5 percentage points over the same period last year.

With the return of social interaction and increased outings, it is expected that products in this area will continue to grow strongly in the US market in the second half of the year.

USA

cosmetic