Sales revenue increased more than 10 times! Many products continue to be popular

Amazon Prime Day has already ended, but the consumption boom triggered by many products is still continuing. During Prime Day, the sales revenue and ranking of some products increased significantly, with the highest revenue soaring more than 10 times. Among them, the sales and revenue performance of smart home appliances, kitchen supplies and other categories are outstanding.

Revenue from smart home appliances and kitchen products increased more than 10 times

During this year's Prime Day, consumers purchased 300 million products on Amazon, up 20% from 2021, and many sellers had a "good start" in the second half of the year. According to feedback from Amazon and sellers, the best-selling categories worldwide during this year's Prime Day included beauty and skin care, children's products, kitchen essentials, pets, and consumer electronics.

Among them, the revenue growth of smart home appliances and kitchen products exceeded 1000%. Since its launch, smart home appliances have quickly occupied the market with precise positioning such as intelligence, automation, and humanization, and the development trend is strong. Data shows that in terms of the global smart home appliance market, its average growth rate has reached 16%, and the market size of small home appliances under the sub-category is expected to exceed 100 billion.

According to Cobalt's sales data , the revenue of robot vacuum cleaners soared 160% in just two days of Prime Day compared to the previous two days, and unit sales increased by 103%. Among them, the sales revenue of the most popular robot vacuum cleaner soared 1371% in the past month . The prices of robot vacuum cleaners, smart sweeping robots and other products on Amazon range from US$200 to thousands of dollars.

As consumers' health awareness continues to improve, electric toothbrushes have become a favorite among consumers. During Prime Day, the product's revenue soared 112% from the previous period, while unit sales increased by 50%. The revenue of the best-selling electric toothbrush soared 1,198% in the past month .

In addition to the above two products, the revenue of smart TVs and coffee machines also increased to varying degrees. The revenue of smart TVs increased by 18%, and the unit sales increased by 13%. The revenue of coffee machines increased by 29%, and the unit sales increased by 15%. The most popular TVs and coffee machines increased by 2615% and 1434% respectively.

Judging from the data, these products have not lost their popularity after Amazon Prime Day, and their growth momentum remains stable. They also rank at the top of the sales charts of major e-commerce platforms.

In addition, air fryers, air purifiers, portable blenders and other products are also popular among overseas consumers. The average monthly search volume for portable blenders on Google is 44,000, the average monthly search volume for air purifiers is as high as 620,000, and the average monthly global search volume for air fryers is over one million at its highest . In terms of market segmentation, Europe and the United States are still the main sales areas for these products.

Although the sales of most products have been affected by inflation in Europe and the United States, the enthusiasm of buyers has not diminished, and measures such as promotional incentives have kept the sales growth rate of the above products relatively stable. However, while the sales of related products are growing, some changes in consumer shopping behavior are also worth noting.

According to a survey by Jungle Scout, in the second quarter, the shopping behavior of consumers on Amazon was further influenced by social media (Youtube, Facebook, TikTok, etc.) and Internet advertising. In addition, due to continued inflation in Europe and the United States, some consumers' spending power was limited, and the product categories and brands purchased were shifting.

Under this circumstance, relevant brands going overseas should not only increase their promotion efforts appropriately, but also grasp consumption trends and reduce unnecessary costs, while also avoiding blindly following the crowd in an unpredictable market environment.

The smart home appliance market is booming, with multiple brands competing against each other

The popularity of smart home appliances after Member Day is not a temporary phenomenon. In fact, the industry has already ushered in a period of dividend development a few years ago, and many companies have taken advantage of this opportunity to vigorously develop and eventually become the leaders in the industry.

Take the domestic big brands that have gone overseas as an example. In addition to old brands such as Hisense, Haier, and Mijia, up-and-coming brands such as Ecovacs and Roborock Technology have performed very well. The main products of these two companies are smart sweeping robots, and their products enjoy a high reputation in overseas markets.

According to the financial report data for the first quarter of this year:

Ecovacs' main business revenue reached 3.201 billion yuan, up 43.9% year-on-year; net profit was 424 million yuan, up 27.2% year-on-year. The revenue of its own brands Ecovacs home service robots and Tineco totaled 11.8 billion yuan, accounting for 90% of the company's total revenue, and its own products accounted for as high as 98%;

Roborock Technology's operating income was 1.36 billion yuan , up 22.30% year-on-year; net profit was 343 million yuan , up 8.76% year-on-year , and the compound growth rate in the past five years reached 84%. The G10 product launched in August last year has become one of Roborock Technology's trump cards. Currently, Roborock Technology's sweeping robots have exceeded the 10 million mark, and its R&D staff exceeds 550.

In foreign countries, the strength of some established brands in the same category should not be underestimated, and consumers have high brand loyalty. For example, iRobot 's sweeping robots , which were founded in the United States in 1990 , and Germany's Feiner TOMEFON's sweeping robots have taken a solid leading position in the European and American markets by virtue of their local market advantages.

For many years, iRobot has been the leading company in North American smart sweeping robots, with a market share of over 70% in the U.S. At one time, Ecovacs and Roborock ranked behind iRobot in the North American market . However, with the continuous influx of market competitors, iRobot 's market share has declined, but its ranking has not been affected.

Germany's Feiner TOMEFON sweeping robot is very popular among European consumers. The brand was founded in 1976 and has been the top seller of similar products for five consecutive years, with sales exceeding 20 million units and a market share of 80% in Europe. The brand's products are well received by local consumers for their technological content and high performance, achieving a win-win situation in terms of reputation and sales.

The continued hot sales of smart home appliances are not only due to the intelligence and automation of the products themselves, but also benefit from the fact that under industry competition, the applicability of the products can better meet the actual needs of consumers.

However, all kinds of products will face bottlenecks at a certain stage of development. Problems such as product homogeneity and slowdown in R&D are prominent, and the smart home appliance market is no exception. It is not easy for such companies to break through the bottleneck in the short term.

In general, if brands want to win in this market, the technological content of products and user experience are still the core breakthrough points and the growth points for future development. As far as the intelligent sweeping robot industry is concerned, the adsorption capacity, cleaning ability and cleaning route planning of products are the current research and development focuses of major brands, and the integration of production and research has become a trend.