Amazon provides new rules for featured offers for enterprise sellers, involving two sites!

Recently, Amazon's European and American sites released a new announcement, stating that Amazon will launch new rules for featured pricing for corporate sellers. According to the specific content of the announcement, corporate sellers can use the corporate competition featured product rules provided by Amazon to set the unit price of B2B products , as well as the level price based on the featured product price , with a maximum of five levels .

Additionally, Amazon said the new rules will work best when there are multiple sellers offering the same SKU. When a seller's item is a featured offer, repricing will stop.

Amazon said the new rules will give sellers the option to reprice. The new price can be lower, higher or equal to the featured offer. It can also be repriced based on all products of the same SKU and the condition or specified type of the product.

In terms of the main body, Amazon sellers are divided into corporate sellers and individual sellers. The difference between the two is mainly reflected in the qualification review, review cycle and supervision intensity. Amazon will be more strict in the qualification review of corporate sellers, and the security of the account will be relatively higher. In addition, there will be certain differences in the review cycle of different sellers on Amazon sites.

Some sellers said that the new rules are worth affirming. When price competition is fierce and some sellers even engage in malicious low-price competition, the rules may play a certain role in curbing it. Recently, Amazon has issued announcements frequently, involving early warehousing during peak seasons, pricing, and other aspects. Sellers should pay more attention to changes.

Whether you are a business seller or an individual seller, you must not panic in this year's volatile situation. Halloween and Christmas are getting closer, and supply chain and transportation issues are still ongoing. Amazon sellers must be prepared in all aspects and pay more attention to the dynamics of the market and consumption trends.

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