Targeting the e-commerce market! Malaysian shopping malls will launch online shopping platforms

According to a report by Facebook and Bain & Company, Southeast Asian countries including Malaysia have added 70 million online shopping consumers since the outbreak of the epidemic.

Online retail's share of overall retail in Southeast Asia increased from 5% in 2020 to 9% in 2021. Average online spending this year increased by 60% from $238 per person in 2020 to $381. According to forecasts, the number of online shoppers will reach 380 million by 2026.

Seeing the huge potential of the e-commerce market, Sunway Malls in Malaysia will launch the e-commerce platform Sunway eMall.com on October 27. Among them, there are 200 merchants settled in Sunway eMall.com, including Sony, Huawei, Skechers, Li Ning, etc., covering categories such as fashion, home and life, beauty, health and wellness, etc.

Sunway eMall plans to expand the number of merchants to 500 in the next 18 months and provide both online and offline shopping experiences.

Sunway Mall currently has 7 physical malls with a total area of ​​about 4.5 million square feet. HC Chan, CEO of Sunway Mall, said in an interview that the difference between them and pure online malls is that in addition to home delivery services, consumers can also choose to pick up their goods in the store. This method also helps to drive traffic to physical malls. In addition, online shopping, which is not restricted by time and place, has also opened up new markets and possibilities for physical malls.

The Southeast Asian market itself has a large demographic dividend, and the widespread popularity of mobile devices has created a huge market base for Southeast Asian cross-border e-commerce.

According to statistics from SimilarWeb, among the most popular e-commerce platforms in Malaysia, the top three are Shopee, Lazada and PG Mall. The views of these three e-commerce platforms have remained stable in 2020 and 2021. Free shipping and consumption discounts have become the main reasons for consumers to shop online.

Among them, the local e-commerce platform PG mall has seen a 158% increase in page views compared to the same period last year. Especially during the pandemic, more than 90% of small and medium-sized enterprises in Malaysia were affected. PG Mall allows merchants to transform traditional businesses into online platforms and sell products overseas, which is one of the biggest advantages of the platform's stable position.

Although Malaysian consumers have a wide range of product demands, fashion and beauty products, electronic products and personal care products have always been the most in-demand and favorite online shopping categories among consumers.

As the epidemic has not yet been eliminated, e-commerce platforms such as Shopee and Lazada have huge development potential. However, if powerful physical shopping malls like Sunway Mall also come to the e-commerce market to "take a piece of the pie", it will also have a certain degree of impact on small and medium-sized e-commerce sellers.

Malaysia

E-commerce