What is IronSource? IronSource Review, Features

IronSource is a powerful mobile ad mediation platform and data-driven user acquisition platform for developers taking their games to the next level, including the industry's largest in-app video ad network.

About IronSource

IronSource's founders began as a team of 5 developers building consumer applications. Through multiple acquisitions and aggressive global expansion, IronSource is now a leader in providing monetization technology for the most engaged media properties in the world today.

Products and Services

1. Digital Solutions

1. Software Profit

Safe installation

IronSource's internal research and compliance lab (ironLab) scans every piece of software for malware to ensure the safest experience for your users.

Artificial Intelligence and Deep Learning

Leverage IronSource’s machine and deep learning capabilities to increase the value of your traffic.

User -centric

Use relevant recommended software with full transparency to provide users with a valuable experience.

Monitoring and reporting

A proprietary advanced BI system gives publishers real-time access to the insights they need to make effective decisions.

Profit from download channels

Make the entire program work for you with full control over the provided content, UI and categories,

High - quality global demand

Publishers can only receive 100% fill rate from the highest quality global advertisers.

2. Software Distribution

High - quality global traffic

Attract high-quality users through premium traffic from top publishers around the world.

In- depth reporting and monitoring

Gain full control over your campaigns using extensive tracking and reporting tools.

CPI model

Ensure value for every marketing dollar using a payment model to ensure you only pay for users who download your software.

Maximize profits

Gain full control over your campaigns using extensive tracking and reporting tools.

Anti - fraud detection

Extensive tools for fraud detection and prevention ensure you only pay for genuine human attention.

Developer Solutions

1. IronSource provides a full-stack solution for mobile app monetization, combining advanced technology with high-end performance and a global marketplace for brand advertisers.

2. IronSource can maximize the ROI of advertising campaigns and connect with users with great global influence.

3. Developers are able to optimize monetization, user acquisition and creative at a granular level based on performance, ROI and LTV.

4. IronSource Playworks Studio is committed to innovating around advertising creativity using game design and performance expertise.

3. Enterprise Solutions

1. IronSource Aura’s intelligent onboarding capabilities allow users to stay on top of evolving trends and rates.

2. Using identifiable device information, Aura creates app recommendations that anticipate that the user will use them exactly when they need them.

3. The Aura platform works with the world's leading device manufacturers and operators to leverage a global network of hundreds of millions of devices.

4. With Aura analytics, OEMs and operators can unlock post-purchase data to gain new insights into the effectiveness of advertising operations.

5. Comprehensively manage customer relationships through a unified content management system to improve the overall user experience.

6. Every recommendation on Aura is based on a deep understanding of the user and their needs, so users can see relevant suggestions in a timely manner.

4. Brand Solutions

1. The native video stack comes with all the tools and technologies to securely connect you with hundreds of partners.

2. Online rewarded video ads provide creators with innovative ways to delight users.

3. Take advantage of the huge demand for video impressions through real-time bidding tools and programmatic channels, and understand performance and revenue through real-time analysis and reporting.

4. Playworks Interactive Ad Studio Help understand how IronSource's studio consistently outperforms industry standards in engagement, viewability, and recurring usage.

Platform Features

1. Advertising Monetization

The industry's largest in-app video advertising platform, helping developers increase revenue through various advertising formats.

2. User Acquisition

A user acquisition platform based on user-level revenue data that maximizes the scale of user acquisition while ensuring ROI.

3. Advertising Creativity

The world's largest advertising creative studio, combining game creative design and in-depth data to improve advertising performance and user experience.

4. Data Analysis

Provide accurate, practical data analysis and solutions.