Sellers Quick Look: Five Tips for Doing SEO Well

Internet usage has grown significantly around the world during the pandemic, with mobile traffic increasing by more than 50% between the third quarter of 2019 and the third quarter of 2020 .

The influx of Internet users means that there are more ways for websites to generate revenue. However, the way people access the Internet and the time they spend on the Internet have changed a lot, and sellers should also pay attention when doing search engine optimization ( SEO)!

1. Optimize for featured snippets

Google's featured snippet contains a small piece of content that appears below the search bar when a user searches for content. The content in the featured snippet can bring more traffic to the website and also make users feel the authority of the website .

To get featured in a snippet, you need to write concise and clear content. You can break your content up and use short paragraphs to explain the main points .

2. Online video will continue to grow

During the pandemic, users’ demand for video content has never been higher. For example , users have watched 4 billion hours of “how-to” videos on YouTube in the past 12 months, and Netflix had 16 million registrations in the first three months of the lockdown .

Consider incorporating videos into your content to engage users and increase their overall time on site .

3. Improve your page experience performance

Google values ​​page experience, and a higher page performance score means the page is more user- friendly. In addition, Google plans to launch page experience signals in May 2021.

To do this, sellers need to ensure that the pages you want to rank meet Google's best practice guidelines. Sellers can take measures such as optimizing the mobile device experience and creating a safe browsing experience to improve the overall score of user experience.

4. Focus on semantics and search intent

Search engines are beginning to pay attention to semantics and search intent, and sellers should also pay attention to the fact that the content placed on the website must provide value to users and must meet the search intent.

To understand search intent , you need to think about questions like “Why is this person searching? ” , “ What are they hoping to find on the site? ” and “ Will my site answer their query? ” and create content tailored for that user.

5. Content quality will still be king

Sellers must create high-quality content for users. If your website does not have content that attracts your audience, they will not spend time on your website, which will hurt your website's ranking on Google .

In the process of creating content, sellers should ensure that the content creator has expertise in the field in which they create content and establish authority by adding relevant information about the topic. Among them, the credibility of the content must be guaranteed.

In summary, sellers should always provide users with relevant and high-quality content and focus on creating a good experience for users.

SEO

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