Cross-border business is about to change! Major sellers are collectively connected to ChatGPT

ChatGPT continues to be popular!

" I started using ChatGPT to write listings two months ago . When I recommended this tool to my colleagues, they all laughed it off ." Now when ChatGPT is mentioned again, everyone's attitude has obviously changed significantly.

What can ChatGPT do for cross-border e-commerce? ChatGPT can be seen in many links of the cross-border operation chain, such as trend product selection, multilingual customer service communication, capturing title keywords for product description, and social media advertising . Many listed sellers such as Jihong and Juxing have connected to ChatGPT and have achieved certain results.

Big sellers all connected to ChatGPT! Sellers use ChatGPT to write listing copy and place orders in 3 days

Recently, Giant Star Technology stated in response to investors' questions that at the beginning of 2023, the company's US team took the initiative to connect to ChatGPT for customer service communication and social media communication, and has achieved certain results. It is believed that the company's cross-border e-commerce business will make greater progress in 2023.

It is understood that Giant Star Technology's cross-border e-commerce business has maintained rapid growth since 2017, with a year-on-year growth rate of nearly 50% in 2022, accounting for 10% of the company's revenue in the same period. The company's cross-border e-commerce team has long used big data analysis to accumulate customer resources and intangible assets to assist the company in product selection and decision-making.

Coincidentally, another listed company, Jihong Holdings, has also connected to ChatGPT in cross-border work. So far, it has achieved fruitful results , including product selection, customer service advertising copywriting, and images . The details are as follows:

First , we train and enrich the product label system data through ChatGPT, helping the product selection optimization model to make product selection decisions in the four main dimensions of route, platform, time, and product features, further improving the efficiency and quality of product selection. It has now helped the company launch more than 10,000 new products.

Second, in customer service work, ChatGPT has taken over more than 100,000 customer chats and comfort conversations, saving a total of 1,000 customer service hours.

Third, through ChatGPT, effective relationships are mined. Currently, the new demand concepts effectively mined by the company mainly serve the company's NLP (natural language processing) team. The company uses ChatGPT to newly discover the relationships between 1.5 million products (10 times the e-commerce demand) among tens of millions of products.

Fourth, based on ChatGPT, we obtained more than 70,000 new advertising texts, and extracted more than 150,000 e-commerce concept layers through NLP-related technologies, which played an important role in describing products in more detail .

Fifth, ChatGPT has processed more than 20,000 image materials, covering more than 50 major product categories of the company. In the future, the company will continue to use ChatGPT to deeply explore model optimization in the image field and provide more meaningful help for the company's full-category product material generation and image label recognition.

Jihong Co., Ltd. stated that it will continue to invest IT research and development resources in the future to deepen the development of ChatGPT technology, so as to effectively improve the work efficiency of the company's product selectors, designers, optimizers, online customer service and other business personnel, and further achieve cost reduction and efficiency improvement and large-scale digital operations of cross-border e-commerce.

In fact, in addition to big sellers, the intelligent storm set off by ChatGPT has already spread among small and medium-sized sellers. Like big sellers, small and medium-sized sellers also mainly use ChatGPT to assist in optimizing copywriting, customer service replies, product selection, advertising, etc. It can be said that ChatGPT has almost contracted most of the operations work. In this process, many sellers were amazed.

Previously, a seller said that the listing he wrote using ChatGPT, had no comments, was a new brand and a new store, and the order was placed in 3 days.

Some sellers choose to use ChatGPT to write appeal letters, and are pleasantly surprised to find that ChatGPT can also give suggestions on Amazon appeal letters!

"It beats some operations in seconds, and once you use it, you can't stop" is the evaluation of many cross-border people on ChatGPT. "The five-point description and copywriting written by AI are indeed very authentic and have no grammatical errors. Let AI finish writing and review it yourself, which can save a lot of time in collecting and writing copywriting. It can be said that it beats many operations that can only copy and paste."

A sense of crisis arises! Will the popularity of artificial intelligence such as ChatGPT make the strong stronger?

While ChatGPT has received a lot of praise, it has also been questioned for having many flaws.

In fact, OpenAI is also aware of this problem and is currently continuously improving ChatGPT.

Recently , the fourth generation of ChatGPT was officially released. OpenAI claims that ChatGPT-4 has received more data training and has more weights (parameters) in the model file. Simply put, GPT-4 is more reliable and creative than GPT-3.5, and can handle more nuanced instructions.

Moreover, OpenAI is testing an advanced version of GPT-4 that has five times the storage capacity of the regular GPT-4.

" The fourth generation of ChatGPT has been released , and there may be 5.0, 6.0... in the future . Technology has been iterating. If people don't want to be replaced, they can only progress with technology, learn technology, and use technology. " Faced with the aggressive artificial intelligence, many sellers said so.

It is undeniable that ChatGPT, in addition to being a powerful cross-border auxiliary, has also become a tool for some people to be eliminated. As ChatGPT becomes more and more intelligent, the panic of some small and medium-sized sellers is also rising.

" Machines are becoming more and more like humans. The more detailed and rich the corpus you feed them , the more perfect the answers they get. According to this development trend, the cross-border circle will only move closer to competing on intelligence and technology in the future . " One of the cross-border people said that if this trend continues , the cross-border circle will only get stronger. Before, it was the internal price, and now it will be about who has more resources and who can make better use of artificial intelligence . If small sellers want to survive in the fierce competition, then they need to do more things.

These sellers' concerns may not be without reason. In recent years, cross-border sellers such as Anker Innovations and Huakai Yibai have been exploring artificial intelligence to reduce costs, increase efficiency and improve competitiveness.

It is understood that after Hanwang Technology, Huakai Yibai, Jihong Holdings and others added the concept of "artificial intelligence", Anker Innovations was also given this title.

In recent years, Anker Innovations has focused on developing technologies related to artificial intelligence. Its R&D products mostly involve advanced technologies in the current consumer electronics industry, such as AI voice, AI image recognition, and intelligent scenario interactive computing, and have achieved certain results in the fields of smart home and smart security. Anker Innovations said it will continue to focus on cutting-edge technology fields such as artificial intelligence, and will actively explore the combination of new technologies similar to ChatGPT based on its existing experience in the field of AI algorithms.

Huakai Yibai also started to deploy AIGC in 2020 , using a combination of self-developed NLP (natural language processing) and related technologies to gradually promote and realize the development and progress of the company's cross-border e-commerce business. The company currently has a clear development plan for the application of AIGC in cross-border e-commerce business, and at the same time attaches importance to the introduction of relevant technical talents. Through system upgrades and iterations, the scale of basic sales personnel is continuously optimized, labor efficiency is improved, and costs are reduced. It is expected that after making full use of AIGC technology in the future, manpower investment can be saved to a greater extent, and the company's operating efficiency can be effectively improved.