Creating an excellent user experience for consumers is an important strategy for social media platforms to develop e-commerce businesses . Competition from social media platforms such as Instagram, TikTok and Snapchat has brought good news to e-commerce sellers - they will be able to use a large number of innovative features at a very low cost.
For example, Instagram Drops provides e-commerce sellers with a great way to promote future events and products. Drops feature centrally releases products or product lines through multiple channels , making it easier for users to browse and purchase products.
In addition, live shopping also has a strong sales force . Compared with static websites, live shopping can generate more consumer behavior data. By analyzing data such as traffic , conversion rate, and churn rate , e-commerce sellers will have a large amount of data and keen customer insights. Shifting the marketing battlefield to social media platforms marks a real shift in retailers' strategy and mindset.
Another major innovation that has changed the way consumers shop is AR technology (augmented reality) . Nowadays, many e-commerce sellers have begun to use AR technology to provide product visualization services to customers, allowing consumers to easily try on store clothing without leaving their homes .
As more and more consumers start to own 5G phones, AR may become ubiquitous. For e-commerce sellers , this is undoubtedly a new opportunity . A study shows that 71% of consumers will increase their shopping frequency through AR experience .
AR technology can also bridge the gap between physical stores and online stores , such as Hoka One One and their virtual pop-up stores . Cleverly applying AR technology to online sales is another way for e-commerce to generate revenue in the future .
Like many other industries, retail has changed dramatically due to the global outbreak of the COVID-19 pandemic , and e - commerce sellers must respond to changing consumer habits. Although " social commerce " is still uncharted territory, it is a great opportunity for sellers to build their brands . Through social commerce, brands have the opportunity to develop an engaging digital strategy , create a unique customer experience and increase sales.
However, not all social media platforms match the brand’s tone , so choosing the platforms and features that best amplify your brand’s personality will be key to a successful social commerce strategy.
One thing that needs to be reminded is that e -commerce brand information must be consistent on all platforms , which is the basis for building customer trust . Social e-commerce E-commerce platform drainage Cross-border e-commerce market |
<<: Social commerce: the new darling of e-commerce in the era of digital transformation
>>: Amazon's stock hits record high after Jassy took over
ChatGPT is very popular. The idea of using AI t...
Tomorrow, Amazon's Black Friday online promot...
GittiGidiyor is a Turkish auction website founded ...
According to Kantar's global research , globa...
Recently, Generac, an American power generation p...
Tictail is an online e-commerce store platform fou...
With the phased outbreak of the global epidemic, ...
In the past two years, affected by the internatio...
Etsy recently announced the launch of the "D...
<span data-docs-delta="[[20,{"gallery"...
Recently, Amazon announced that on December 31, 2...
Recently, the editor learned from the Amazon offi...
Cross-border e-commerce (Shanghai Cross-border e-c...
Macy's revenue for the second quarter ended J...
According to Technavio’s recent market research, ...