Meiya ranks first in market share! Another big seller gets financing

In recent times, many companies going overseas have obtained financing.

Catalysed by the epidemic , home fitness has become one of the biggest trends in the global fitness industry . The global home fitness market is growing rapidly, and a market worth tens of billions of dollars is gradually taking shape . The hot market demand has spawned a wave of sellers, among which there are many excellent companies that have gained capital favor. Anhui Zhile Technology is one of them.

In addition to home fitness , car products, musical instruments and other fields have also become top sellers.

Meiya ranks first in market share! Zhile Technology receives tens of millions of yuan in financing

The latest news shows that the smart fitness brand "Zhi Le Technology" in Chuzhou, Anhui has completed tens of millions of yuan in A+ round of financing, which was exclusively invested by Jiayu Capital. Prior to this round of financing, Zhi Le Technology had received 1 strategic financing and 3 equity financings.

Yienjun learned that Zhile Technology was established in 2022 and is mainly engaged in the research and development, design and sales of smart fitness products and content. Its core products include all-in-one walking and running machines, exercise bikes, etc., by creating an integrated smart sports and fitness product ecosystem of "hardware + software + content", driven by categories and products, from home fitness to outdoor sports multi-brand operations focusing on building its own brand, it owns its own brand UREVO , etc.

Zhile Technology uses a multi-channel approach to brand promotion. Its products cover online platforms such as Amazon, eBay, and independent websites, as well as offline channels such as The Home Depot, Target, and Costco. Its business covers markets such as China, the United States, and Europe. At present, Zhile Technology has become the leading smart fitness brand with the highest market share in the US Amazon market. In terms of supply chain layout, Zhile Technology vertically integrates the supply chain, improves cost-effectiveness through overseas warehouses, and enhances large-scale logistics processing capabilities.

Zhile Technology ’s current achievements are inseparable from its own strength, and are also closely related to the broad prospects of the fitness market.

According to data from Research and Markets, the global fitness equipment market size in 2020 was approximately US$13.5 billion, and is expected to maintain a compound growth rate of 5.3% from 2020 to 2027, reaching US$19.4 billion in 2027. In the field of fitness, the intelligentization of fitness equipment is an irresistible trend. According to industry data, developed countries generally have a large number of fitness populations, and the paid fitness penetration rate in the United States has reached 31.1%. There is a large demand for smart fitness products and the market is mature.

From the demand side, developed countries such as Europe and the United States are the world's main consumer markets for fitness equipment due to their high level of economic development and strong awareness of sports and fitness. With the transfer of the global industrial chain, China is becoming the world's largest manufacturer of fitness equipment. The sports and fitness boom will bring more opportunities for overseas companies to make money.

Foshan's hot sale raises over 100 million yuan! Car refrigerators become the top product in Amazon category

In the automotive track, good news also came from Foshan's cross-border big seller Aikai Electric Appliances.

Recently, Aikai Electric successfully completed a round B financing of over 100 million yuan. This round of financing was led by Jiayu Capital and followed by several well-known investment institutions. In December 2022, one year ago, Aikai Electric just completed its first round of financing.

According to information, Foshan Aikai was established in 2013 and is a comprehensive refrigeration solution provider that focuses on the research and development of refrigeration equipment and accessories, refrigeration systems, and provides car refrigerators. Its brands include Alpicool, Ice Tiger, and Bintu.

Aikai has independently developed more than 200 portable car refrigerators, covering all refrigerator usage scenarios. Among them, Alpicool refrigerators are sold to more than 100 countries and regions, becoming the top seller on Amazon. Searching for Alpicool on the Amazon platform shows that many products are hot-selling, with more than a thousand reviews ; Ice Tiger refrigerators lead in sales on major domestic e-commerce platforms, and their market share in the domestic heavy-duty truck market far exceeds that of other similar brands.

Driven by R&D and integrating with advantageous supply chains, Aikai has achieved the world's No. 1 shipment volume in the field of portable car refrigerators , and has maintained rapid growth in both pre-installation and post-installation fields. In the pre-installation field, the company has started fixed-point cooperation with many leading new energy vehicle companies, meeting the performance requirements and reliability of automotive standards. In the post-installation field, the company has provided in-depth services to truck drivers, outdoor activity enthusiasts, and overseas home users who have extensive demand for refrigeration equipment with its extreme product cost-effectiveness, globalization and omni-channel sales capabilities.

The development prospects of car refrigerators are undoubtedly broad. With the improvement of living standards , people pay more attention to leisure and entertainment, and the trend of mass tourism and self-driving tours is becoming more and more popular . Car refrigerators are gradually becoming a necessary equipment for people's travel.

Data shows that the global mini refrigerator market will reach $4 billion in 2025, with a compound annual growth rate of 11.6%. In developed countries in Europe and the United States, car refrigerators have been widely used. European and American consumers have a huge demand for ice drinks and ice cubes. Ice-making and refrigeration equipment are necessities of life, so the demand for convenient mini refrigerators and car refrigerators is growing.

Focusing on smart musical instruments! Amazon's top seller in the category gets financing again

Recently, Dale Technology, a technology company focusing on the cross-border development of smart musical instruments, has completed a Pre-A round of financing of over RMB 10 million, led by Frees Capital.

Beijing Dale Technology was founded in January 2016. Its main products include air picks , PocketDrum somatosensory drums, Aeroband Guitar , etc. It has opened Amazon stores in Europe, North America, Japan and other countries , as well as independent websites and Taobao official flagship stores, and has established cooperation with online and offline brands such as Yitiao, Lezhi, and Xing Concept. At present, it has established a global channel agency system with the United States as the main, Europe as the auxiliary, and the Middle East, Latin America, and Southeast Asia as the secondary , and has accumulated more than 500 million online exposures on social platforms such as Tik Tok , Facebook , and Instagram .

It is reported that the first product released by Dialog Technology , the guitar pick, has become the best-selling product in Amazon's somatosensory music category . In 2019, the second product released , Pocket Drum, also became one of the top ten best-selling products in Amazon's electronic drum category that year . In 2023, Pocket   Drum's monthly sales exceeded 10,000 sets, and its annual turnover increased threefold year-on-year, 80% of which came from overseas channels.

Musical instruments may not seem popular enough , but the growth trend of the global market is significant . Statista predicts that the global musical instrument equipment market will reach US$39.95 billion in 2022, and will grow at an annual rate of 8.87% in the five years (2022-2026). There are about 1 billion music lovers in the world, but only about 50 million musical instrument owners, and the ownership rate of musical instruments is less than 5%, which means that there is still a lot of room for gold mining in the musical instrument market.

Summarizing the recent financing situation, we can find that both the relatively popular field of fitness equipment and the seemingly niche field of car refrigerators and musical instruments have huge business opportunities. Capital remains enthusiastic about overseas expansion. Who will be the next lucky one to be "favored"?

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