Alibaba International Station released the June cross-border index: the world is camping exquisitely, and the overseas demand for outdoor power supplies has increased significantly

Recently, Alibaba International Station released the cross-border index. Since June, global purchasing demand has recovered. Among them, the overseas demand in industries such as beauty and personal care, auto parts, outdoor and consumer electronics has increased significantly compared with May .

After the epidemic was lifted, the stay-at-home economy subsided, and the outdoor economy became popular, driving the RV and exquisite camping markets . Related products such as energy storage power supplies, outdoor projectors, outdoor speakers and drones became popular. Among them, driven by the dual benefits of outdoor and consumer electronics, some differentiated hot products of outdoor and consumer electronics were popular overseas.

Figure: Driven by the dual benefits of outdoor and consumer electronics, some differentiated hot-selling outdoor consumer electronics products have been popular overseas.

Outdoor portable energy storage products become popular overseas

According to Alibaba's cross-border index, the compound annual growth rate of outdoor charging equipment has reached 148% in the past five years . It is expected that global shipments will reach 31.1 million units by 2026. China will become the main production base , accounting for 90% of the global output. Among them, portable energy storage products are the hottest products overseas this year . This product has the advantages of safety, portability, green environmental protection, no noise, and easy operation. It can be used in outdoor travel, emergency preparedness and other scenarios, and can replace traditional small fuel generators. The index shows that the United States is the world's largest outdoor energy storage application market , accounting for 47.3% of the world , followed by Japan .

Drones focus on entertainment and racing

The index predicts that the outdoor consumer drone market will reach 3.3 billion US dollars in 2022. Drones continue to grow under the dual influence of outdoor travel and short videos. They are a super-fast growing market on Alibaba International Station, and products are in short supply. Simple-to-operate entertainment drones and racing drones are currently very popular in the overseas market, and differentiation has become the key to hot products.

Bluetooth speakers, triple-proof mobile phones, and cycling stands have become the three-piece set for young people overseas to go out

With the resumption of outdoor activities, the popularity of outdoor Bluetooth speakers has rebounded rapidly. It is estimated that the market size will reach 516 billion yuan in 2022. There are more and more mobile phone game scenes in outdoor gatherings of young people. At present, the earphone category of Alibaba International Station is showing an ultra-high-speed growth market. With the arrival of summer vacation, in order to adapt to the better experience of young consumers in outdoor scenes, functional mobile phones and peripheral accessories, such as three-proof mobile phones and cycling mobile phone holders, have also become hot products in overseas demand.

The civil field of the machinery industry is cooling down, while the commercial field is heating up

In the cross-border machinery industry, the civil and commercial sectors are in a state of polarization . In the civil sector, affected by the decline of the "stay-at-home economy" and inflation in Europe and the United States, terminal consumption has been downgraded, buyers are on the sidelines and orders have decreased; in the commercial sector, as the engineering projects postponed by the epidemic in the past two years have been gradually resumed, the growth rate of engineering-related categories has been obvious.

The new energy industry has been hot, hot, hot

The new energy industry has been booming for nearly 40 months. " The transaction volume of the new energy industry in the international station increased by more than 130% year-on-year from January to June this year," said Dai Xianwen, director of industry operations at Alibaba International Station. In addition to the favorable policies in developed countries such as Europe and the United States, the market potential of developing countries is also exploding . Delan Minghai Technology Co., Ltd., a new energy company from Shenzhen , released new products online through Alibaba International Station in June . Most of the buyers who crowded the live broadcast room were from emerging markets such as Pakistan, Lebanon, and South Africa . " On that day , the store received more than 160 inquiries in one live broadcast. " It is reported that the whole world is deeply in energy anxiety, and home photovoltaic storage systems and UPS have become rigid needs.

As the largest cross-border B2B e-commerce platform, the industry trends on Alibaba International Station are known as the cross-border weathervane in the industry. Under the influence of uncertainties brought about by the new round of global epidemic, small and medium-sized foreign trade enterprises faced great pressure in the first half of the year. In order to help small and medium-sized businesses secure orders and stabilize the market, many places have jointly launched the "Ten Measures for Foreign Trade Relief" with Alibaba International Station, opening a "digital outlet" at the doorstep of merchants in various places, and using digital products and services with full-process certainty to help merchants cope with uncertain risks.

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