The number of online shoppers has increased, and 84% of Canadians choose Amazon!

The RBC survey found that 63% of respondents visit an online retail site at least once a week, down slightly from 65% in 2020. However, more people are sticking with online shopping, with nearly a third ( 29%) of respondents saying they shop online at least once a week, up from 25% in 2020.

The survey also found that people who shopped online in the past year were most likely to buy books, electronics, music, movies and toys. Groceries, mattresses and furniture were less popular, but the survey found that consumer demand for these items increased slightly last year.

In Canada's e-commerce market, Amazon is the most popular e-commerce platform. 84% of Canadians said they had purchased goods from the online retail giant in the past year. The second most popular brand is Walmart, with 36% of respondents saying they had purchased goods on the company's website in the past year.

By Survey   The Monkey survey of 1,519 Canadians also found that 54% of respondents said they visit Amazon at least once a week, while another 35 % said they buy from the site one to three times a month. Most consumers ( 43% ) buy electronics, music and movies through Amazon (43%), followed by clothing, shoes and accessories (41%) and books ( 37%).

The RBC report, written by analysts Sabahat Khan and Irene Nattel, said: "Amazon's advantage comes from low prices and delivery costs. These results continue to show that Amazon's overall strategy of offering a broad selection at prices that consumers believe are the lowest in the market, coupled with fast delivery, provides a strong value proposition."

Amazon has been steadily expanding its presence in Canada, increasing the number of logistics centres across the country and expanding its corporate and technical teams in Toronto and Vancouver.

The e-commerce giant announced in December that it would speed up deliveries to Yellowknife and Whitehorse, cutting the average delivery time in half from 10 to 12 days to five.

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