The keyword for AliExpress in 2023: Growth

On April 19, AliExpress held a merchant summit . Jin Ke, general manager of industry operations of AliExpress, revealed at the meeting that AliExpress has entered a rapid growth track since the beginning of this year. In March, AliExpress's orders increased by more than 50% year-on-year , reaching a historical high.

Figure: AliExpress grows rapidly, reaching a record high

Regarding business growth, the three most important things for AliExpress this year are :

1. Multi-mode operation of merchant self-operation + full hosting service

2. Improve delivery time

3. Improve the purchasing experience.

The first thing: multi-mode operation of merchant self-operation + full hosting service

Choose full hosting or choose self-operation? Many businesses have this question.

At this merchant conference, Jin Ke gave an "official interpretation" - full trusteeship is an extension of the merchant service model of the AliExpress platform: merchants with outstanding operational capabilities, or brand store merchants, can continue to operate their own stores; if merchants have product advantages but are not familiar with operations and after-sales, they can also choose full trusteeship and be a "hands-off boss."

What is certain is that both full-hosting and self- operation are important components of AliExpress . Full-hosting improves the shopping experience through more certain fulfillment services, driving more users to place orders; and the rich and massive products that self-operated merchants are good at are also an indispensable competitive advantage of the platform .

Figure: 3 important things about AliExpress in 2023

The second thing is to improve the delivery time. The faster the goods arrive , the more traffic incentives the merchants will get.

Jin Ke said that this year AliExpress will continue to increase investment in logistics capabilities to improve delivery time. For example, the domestic preferred warehouses and overseas warehouses will be fully expanded, with a total area of ​​more than 1 million square meters, and distribution centers will cover more than 200 cities across the country . Logistics products will also be upgraded accordingly, and the service speed will be faster while the price will be more competitive .

In addition to building logistics capabilities, AliExpress will also focus on upgrading logistics services for consumers who purchase multiple items free of charge by merging orders for shipment , allowing merchants' orders to arrive faster without merchants having to bear the costs of the upgrade.

AliExpress will also tilt traffic and encourage merchants with fast delivery. How to seize this wave of traffic tilt? AliExpress also lists some practical tips: ensure 72 - hour online rate, stock popular products in preferred warehouses & overseas warehouses, and recommend merchants with conditions to use worry-free standard and above logistics routes.

The third thing: improve the shopping experience, focusing on price power and after-sales service.

Shopping experience is the top priority for AliExpress this year , and its impact on search weight will be further enhanced. The better the shopping experience provided by merchants , the more exposure and traffic they can get.

How to improve the shopping experience? Launch products that better meet market needs in different countries , maintain product price competitiveness, provide free shipping /free shipping for full purchases, reduce product disputes , pay attention to delivery timeliness and return services, etc.

Li Changbing, head of merchant growth at AliExpress , said that as cross-border e-commerce enters a stage of accelerated development, user satisfaction and trust are increasingly becoming the foundation of merchant business growth. Therefore, AliExpress will stand with merchants and focus on encouraging and incentivizing merchants who pay attention to user experience , such as fast delivery, good after-sales service, and strong price competitiveness ; and firmly opposes behaviors that are harmful to user experience, such as excessive distribution, price cheating, and no source of goods .

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