Where are the overseas opportunities this year? AliExpress: Continue to invest in the European and American markets, and increase investment in new markets in Japan, South Korea and the Middle East

Where are the overseas opportunities for cross-border merchants this year? AliExpress has given a clear direction . At the AliExpress Merchant Summit on April 19, Liu Wei, general manager of the AliExpress National Business Center, said that this year, the company will continue to increase investment in key markets such as France , the Americas , and Russia , while actively driving growth in emerging markets such as Japan , South Korea, and the Middle East.

Figure: 2 023 AliExpress National Market Important Things

In March this year , AliExpress orders increased by more than 50% year- on-year, reaching a record high. Several key markets also performed well, with the number of buyers in Europe increasing by 45% year-on-year and the number of buyers in Japan and South Korea increasing by more than 70%.

Increased investment in key markets: Spain, France, Russia, the United States, Brazil

Liu Wei said that this year AliExpress will continue to increase investment in overseas markets to expand the scale of global buyers. At the same time, each market will have differentiated strategies to help the characteristic categories of different countries to achieve explosive growth.

In Europe, especially in France and Spain, this year we will focus on shortening delivery time and improving after-sales service , using local ecological resources and advertising space to attract traffic and achieve breakthroughs in traffic and users . Household products, digital peripherals, smart home, and tool products are the key categories in Europe .   .

The Russian market is still important, and this year we will continue to invest heavily in logistics infrastructure , such as opening a bonded warehouse in Uzbekistan and expanding into other markets in neighboring Central Asian countries . For merchants who value the Russian market, they can consider stocking mobile phones, office computers, fast fashion clothing, beauty products, etc.

In the Americas, this year, the focus is on building local warehouse and distribution capabilities in North America and focusing on cost-effective products. At the same time, we will combine category and crowd strategies , use local traffic resources, and attract new local users. For example, we will invest thousands of local influencers and bloggers on major social media to promote products. Hot-selling products in the US market include: beauty and personal care, furniture, auto parts, toys , etc. At the same time, we will continue to invest in Latin America.

Emerging markets continue to expand: especially in Japan, South Korea and the Middle East

As the fifth largest e-commerce market in the world, South Korea has been overlooked by many people. Since last year, AliExpress has increased its investment in South Korea and achieved good results in consecutive top rankings in terms of download volume.

This year, AliExpress will continue to increase advertising investment around its official spokesperson, film and television actor Ma Dongseok. By developing preferred warehouses in Weihai, Shandong, Yantai and other places, Korean consumers can enjoy the ultimate experience of cross-border purchases with 3 to 5 days of delivery .

At the same time, the Weihai warehouse will be expanded this year to radiate to the markets of East Asian countries such as Japan and South Korea. Currently, the hot-selling categories in South Korea include women's clothing, large appliances, health products, single furniture, automotive supplies, etc.

In addition to Japan and South Korea, the Middle East market is also worth developing. Due to the huge freight difference between cross-border direct air shipments and ocean shipments to the Middle East, overseas warehouses can effectively reduce logistics costs by more than 20 % on average. The higher the value and the heavier the goods, the greater the cost savings. AliExpress can help merchants save up to 75% of logistics costs through overseas warehouses in Saudi Arabia, the United Arab Emirates and Israel. The logistics time efficiency has also been improved from the original 15 to 20 days to 3 to 7 days, allowing sellers' products to enter the Middle East better.

The hot-selling products recommended for merchants doing business in the Middle East include women's clothing, home furnishings, beauty and health, and automotive products; in addition, young people in the Middle East are more fond of electronic products, especially new game consoles, mobile phones, headphones, etc.

In addition to overseas market investment, logistics construction will also continue. AliExpress will expand its domestic preferred warehouses and overseas warehouses this year. The total area will exceed 1 million square meters, and the distribution centers will also cover more than 200 cities across the country to ensure the collection and guarantee of the industrial belt . Some logistics products will also have corresponding speed upgrades and prices will be more friendly . Everything is to serve sellers to better enter the overseas market.

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