Shopee continues to enhance its social impact and lead the thriving and inclusive new digital economy

In 2021, one in every six orders came from new users, and the number of consumers in non-central cities increased by 40% compared to 2020.

Shopee continues to create an internet- inclusive digital economy

April 1, 2021, China - Recently, the leading e-commerce platform Shopee conducted a review of its 2021 year: the platform continues to enhance its social influence and promote the vigorous development of the region's digital economy with convenient and people-friendly e-commerce applications and efficient and secure digital financial services.

In 2021, Southeast Asia's digital economy accelerated, with 40 million new online users. As digital transformation accelerates, Shopee is committed to promoting inclusive growth of the digital economy, using technology to help more users benefit from the digital economy, creating an extremely convenient shopping experience for consumers, and discovering new opportunities for more companies:

● 1 in 6 Shopee orders comes from first-time users;

● The number of consumers in non-central cities on the platform increased by 40% compared to 2020;

● During the big promotion day in the second half of 2021, the number of items sold on Shopee’s cross-border e-commerce platform in the first two hours reached 17 times that of the same period on normal days;

Shopee's Chief Commercial Officer Zhou Junjie said : "In 2021, Shopee will fulfill its commitment to benefit the majority of users with platform technology, so that consumers who have not yet received quality services can get a better experience. At present, more users are actively embracing the digital age, and we continue to innovate to meet the diverse needs of different groups and help them adapt to new ways of living, working and shopping. As people become more and more connected, we will use the power of technology to reach a wider range of people, create more business opportunities and release more value. Never abandon or give up, let us move forward together and work together to create a thriving new model of inclusive digital economy."

Promoting inclusive growth of the digital economy

In 2021, Shopee will help many groups participate in and benefit from the digital economy, making it easy for buyers and sellers to trade and unleash the potential of more brand partners:

● Accurate local insights and improved transaction channels: In 2021, Shopee will use localized policies to accurately understand the lifestyles and shopping habits of local consumers, customize a variety of themed shopping festivals, and expand the platform's service scope, so that more consumers in rural areas can also enjoy the fun of online shopping:

○ One in every six orders comes from new Shopee users, and the number of Shopee consumers in non-central cities has increased by 40%;

○ Sellers who tried online sales for the first time also achieved outstanding results in the year-end promotion. During the 11.11 promotion, the sales of new Shopee sellers surged 18 times;

○ Convenient digital financial services allow all merchants to easily reach potential customers, and the number of ShopeePay users outside of non-central cities has increased by 2.5 times;

● Unleash brand potential and achieve billion-dollar performance: In 2021, Shopee Mall used pioneering solutions and service tools to help brands achieve sustained growth. As many as 42 million users purchased products from Shopee Mall for the first time. Five brand partners including Xiaomi, OPPO, and realme successfully achieved US$100 million in performance, achieving a new milestone.

● Supporting the growth of domestic products and achieving explosive sales during big promotions : In 2021, Shopee, with its one-stop cross-border seller solution, enabled many domestic sellers to expand their business scope and realize a dual-circulation business model of domestic sales and exports in parallel. In the three super promotions in the second half of 2021, the average number of products sold by cross-border sellers in the first two hours was 17 times that of the same period on weekdays, achieving exponential growth.

Satisfy every consumer

In 2021, as consumers become more and more dependent on online shopping, Shopee, with consumers at the core, continues to upgrade its service system, and works closely with sellers and partners to benefit consumers and provide a better shopping experience.

● Thoughtful service brings billions of five-star reviews: As the platform's sellers and brand camps continue to expand, Shopee is also actively enriching its product categories, allowing users to purchase their favorite products more safely and conveniently. With the support of the platform's comprehensive ecosystem, in 2021, consumers generated a total of 3 billion five-star reviews on Shopee, an increase of 60% from 2020.

○ Throughout 2021, the five most popular categories during the cross-border business promotion were: mobile phones, tablets and accessories, home life, beauty and health care, fashion accessories and women's clothing . Consumers in Southeast Asia and other regions can purchase high-quality and low-priced cross-border products without leaving home and experience a seamless online shopping experience.

● Entertainment shopping, sharing fun and joy: Shopee's massive in-app entertainment features create an interesting and joyful social shopping scene for users, bringing endless hours of fun. In 2021, Shopee Live's cumulative viewing time reached 400 million hours, and the number of in-app game experiences exceeded 40 billion times.

Contribute to the revitalization of the industry ecology

In 2021, in the ever-growing digital torrent, Shopee has nurtured many thriving emerging talents, covering different groups such as students, merchants, lecturers, etc., helping them adapt to the rapidly developing digital economy and contribute to the revitalization of the domestic cross-border industry.

● Talent training: In 2021, Shopee's cross-border "Double Sail" plan will continue to exert its strength. The "Young Sail Plan" empowers sellers with a high-quality training system. It has currently certified nearly 30 Shopee official training institutions, affecting more than 10,000 seller trainees in the cross-border industry; the "Young Sail Plan" focuses on solving the pain point of the shortage of cross-border e-commerce talents, and has successfully cultivated thousands of students in more than 30 universities, efficiently and stably delivering emerging cross-border talents to the industry.

● Seller Skill Improvement: To help different types of sellers go global smoothly, Shopee has created a massive amount of digital learning resources. Sellers can always check the e-commerce knowledge they want to know and improve their skills no matter where they are. In 2021, a total of 1.3 million sellers signed up for Shopee Seller Learning Center courses. Shanghai, Jinhua, Quanzhou, Guangzhou and Shenzhen became the top 5 cities to log in to the Shopee Seller Learning Center. In addition, Shopee Cross-border also conducted 51 online open classes, covering operations, product selection and other rich content. More than 230,000 people watched the courses, bringing a lot of dry goods to sellers.

Extend a helping hand and give back to the society with warmth

In 2021, Shopee continued to practice corporate social responsibility, was keen on public welfare and charity, and supported poverty alleviation. Combining the company's own advantages, it submitted a heartwarming "Shopee Charity Report" together with cross-border business employees.

● Public welfare layout, establishment of Shopee Charity Fund: Shopee adheres to its own values, sticks to public welfare, gives back to society with its original intention, and assumes greater corporate responsibility. In order to allocate funds and gather strength, Shopee established the Shopee Charity Fund in 2020 to encourage employees to personally participate in various charity actions and provide help to those in need.

● Public welfare endorsement, "Xian Xia Conference" warms up the mountainous areas: In order to create a public welfare and charity atmosphere, Shopee innovatively created the "Xian Xia Conference" public welfare activity, carried out second-hand market activities that integrated charity culture with corporate culture, and built a public welfare service system of mutual assistance and sharing. At the same time, the Shopee cross-border team also held the "Winter Warm Gift Package" activity, advocating employees to donate daily necessities to poor children in mountainous areas, and successfully collected thousands of supplies.

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