The new high-traffic portal has exploded! Beware of risks when sales soar

Because it can significantly increase traffic and conversion, and is favored by big sellers such as Anker Innovations and Roborock Technology, the green label, a new traffic entrance, has attracted many sellers to rush in. As the green label becomes popular, new illegal "black technology" generated by the "green label" has emerged, and many service providers have picked up the sickle to cut leeks and attract sellers to try the green label. In the chaos, compliance is particularly important. Green Boat has a solid cooperative relationship with many well-known brands and has a remarkable reputation in the industry.

Several big sellers take the lead, and the "green label" trend is blowing in the cross-border circle

As environmental awareness increases around the world, products with green labels will receive traffic support from Amazon and will be given priority choice by consumers. Many major brands such as Anker Innovations, Levo, and Huabao New Energy have put up green labels.

It is understood that 80% of Anker Innovations' products have small green labels . Compared with ordinary products, green-label products have advantages such as special area display, expanded traffic entrance, priority display on search results pages, and participation in specific environmental protection theme activities. This not only brings additional traffic and sales opportunities to sellers, but also improves brand loyalty.

Data shows that as many as 49% of consumers are willing to pay more for environmental protection, and more than 60% of consumers will actively seek out these sustainable development brands.

The green label has become one of the magic weapons for Amazon sellers to stand out from competing products.

Under the trend, many sellers are scrambling to get the green label. It is understood that in order to obtain the green label, the product must obtain at least one sustainability certification from the third-party certification recognized by the platform. Among them, ClimatePartner and CarbonFree have become the most popular ways to obtain the label due to their low threshold, non-selective categories, and high success rate.

ClimatePartner calculates various emission data of products through the model of "self-developed system + third-party verification". In addition to the certificate, the certified products will also receive a unique ID, through which users can query the brand's environmental contribution, product traceability information, supported global climate projects, offset emissions and other information. The openness and transparency of the data further enhances the brand's credibility and competitiveness in the market.

Many of the well-known Anker brands, such as Anker, Eufy, Soundcore, Nebula, etc., use the Climate Partner certification. This certification has become the choice of most sellers due to its wide applicability and cost-effectiveness.

Similarly, CarbonFree is calculated through LCA (Life-cycle assessment) reports issued by qualified third parties. Each company registered in the Carbonfree certification program through ClimeCo (the company that provides CarbonFree certification) will receive a formal certificate, which includes: specific details of the carbon offset projects supported, the amount of carbon offsets purchased and cancelled, and the specific serial number of each carbon offset credit cancelled on behalf of the company.

Essentially, both certification schemes calculate the carbon emissions of products and use carbon offsets to achieve emission reductions in order to obtain certification.

In terms of compliance, both organizations are third-party organizations that Amazon officially cooperates with. Sellers can choose the appropriate certification method based on product requirements.

Price competition among service providers may lead to the withdrawal of green labels

However, sellers must be cautious when choosing service providers to apply for the green label. Currently, in order to attract sellers to apply for the green label, many service providers compete with low prices and operate in violation of regulations. This may trigger illegal review and threaten the seller's account. As an Amazon seller, there are many risks of account suspension. It is not worth it to be cheated by the service provider just to apply for the green label.

People familiar with the matter revealed that many service providers compete on low prices and, in order to save costs, illegally engage in "certificate duplication", packaging products from different sellers as from the same manufacturer and certifying different brands. Everyone shares one certificate entity in order to save on certification fees.

There is a huge "ownership" risk behind the use of certificates . In order to seize the Black Friday and Cyber ​​Monday preparation period, many service providers have launched flash sale prices.

An industry insider said: "The average cost of product carbon labeling is currently around 30,000 yuan, but some service providers dare to quote any price, and some even offer an all-inclusive price of 16,000 yuan. In fact, this fee cannot be lower than 20,000 yuan at present."

The official registration fee and certificate review fee of ClimatePartner is at least 3,100 euros (equivalent to 22,000 yuan), not including the carbon fee. CarbonFree has a participation threshold, so the fee is at least 35,000 yuan.

With such a cost, would you still dare to use the service provider when they offer a bid price of less than 20,000? This is the same logic as the freight forwarder accepting goods at a low price. The wool comes from the sheep, and there must be a trap behind the low price.

Trap 1: Illegal certificate sharing . In order to avoid the official registration fee of 1,000 USD and 1,900 EUR, some service providers illegally share the certificate holder and put all customers under a shell company, resulting in all participating stores not actually holding their own certificates.

Trap 2: Not providing certificates . Some service providers will deliberately conceal relevant certificates from sellers. A few sellers think that the "green label" is just an environmental label and that it is enough to just put it on. In fact, any external certification will issue a corresponding certificate report. Not asking for certificates from the organization inadvertently gives illegal service providers an opportunity to commit fraud.

However, some service providers, in order to attract customers, ignore the life and death of the sellers' stores and illegally obtain certificates, making money for themselves but leaving the risks behind.

Ensure account security and obtain green label in compliance with regulations

In order to avoid "illegal operations" that threaten store safety, sellers must keep their eyes open and choose regular and reliable service providers with green labels.

How to judge whether a service provider is reliable? First, make more comparisons and understand the specific charging structure , which will help to determine whether there are any violations; second, ask for certificates and reports , as certification will have specific reports; finally, verify whether the charges are consistent with the declared amount.

As mentioned above, Green Boat recently cooperated with Amazon to launch a series of special live broadcasts of "Green Label", which not only has the endorsement of the platform, but also has many hot-selling cooperation cases. Currently, Green Boat has established a solid cooperative relationship with well-known brands such as Anker Innovations, DJI, Huabao New Energy, and Baseus , covering multiple fields such as electronics, toys, beauty, and furniture . Its services have won wide recognition from customers and established a good reputation in the industry.

Compared with other service providers, Green Boat has always insisted on open and transparent charging standards, eliminating hidden charges and putting sellers first. Its recent actions have greatly dispelled the concerns of sellers, allowing sellers to save money while ensuring the safety of their stores.

Recently, Green Boat spent millions of dollars to purchase carbon credits in bulk, setting a record for the transaction scale while ensuring a stable supply of high-quality carbon credits. Its investment in carbon credits can reduce customers' carbon emission offset costs by nearly 50%. At the same time, Green Boat has a professional team and rich experience to ensure that the audit is passed quickly and protect the brand safety of sellers.

Click on the QR code below or read the original link to learn more about Green Boat and obtain the green label safely and compliantly.

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