Regarding peak season traffic, Amazon has new moves!

The peak season at the end of the year is the golden sales period for cross-border sellers. During the peak season, the fastest way to increase sales for sellers is exposure, that is, traffic.

For sellers, the battle for traffic during the peak season at the end of the year is extremely important! Many sellers have tried their best.

In order to help sellers gain more traffic, Amazon has taken new actions!

1. New opportunities are coming! Amazon backend officially launches CPF data traffic port

Starting from November 1st, Amazon’s backend officially launched the CPF data traffic port.

What is the CPF data traffic port?

The CPF data flow port is a Climate Pledge Friendly port, which allows sellers to monitor the performance of "green label products" in real time, as well as their contribution to traffic and sales. This means that climate green label products are more secure from now on, and sellers can see the actual product conversion transparently.

Specifically, the Amazon CPF data traffic port has three major functions:

①Key indicator report: It can display the monthly and quarterly market performance of backend products in the past 12 months, helping sellers gain more accurate insights into market dynamics.

② Product opportunity identification: Provide a list of potential CPF candidate products to help sellers discover opportunities for traffic growth.

③Regular updates: The list of products currently participating in the CPF program will be refreshed every month to ensure that sellers can obtain the latest product information.

How should sellers check the CPF data traffic port?

①Log in to your Amazon seller account.

②In the background navigation menu, find the "Application Services-Explore Services" option.

③Find the report instrument and select "CPF latest data".

④ In the report, sellers can view all orders with Climate Commitment Friendly certification and relevant performance data at different times, including key indicators such as sales volume and conversion rate.

With the real-time and accurate data feedback provided by the Amazon CPF data traffic port, sellers will be more confident in the battle for peak season traffic and obtain more high-quality traffic.

2. During the peak sales season at the end of the year, CPF certification becomes the new secret to Amazon’s explosive traffic growth!

Overseas, sustainable development and environmental protection have become one of the important factors affecting consumers' purchasing decisions. Amazon's Climate Pledge Friendly certification has opened up new traffic entrances for sellers, allowing them to better prepare for the peak sales season at the end of the year and important sales nodes throughout 2025.

On Amazon’s product pages, consumers will find an important recommendation window: “Consider similar items.”

This window not only helps users find climate green label products, but also plays a key role in promoting the Climate Commitment Friendly Certification (CPF).

Even below the top-ranked products on Amazon’s best-seller list, lower-ranked climate green label products are often recommended for free.

CPF certification not only obtains 10%-30% traffic support from Amazon, but also allows sellers to be recommended in 18 traffic entrances such as product keyword area, Best Seller Climate Commitment Friendly Product Ranking, Climate Commitment Friendly Associated Product Area, Climate Commitment Friendly Associated Shopping Cart, etc., helping sellers gain advantages in the year-end promotion and market competition in 2025.

More and more cross-border sellers are choosing the Climate Green Label certification, such as Anker Innovations, Loctek, Huabao New Energy and many other big sellers.

Almost 80% of Anker Innovations ' products carry the Climate Commitment Friendly (CPF) logo, which has brought significant competitive advantages to its products in the global market and driven exponential growth in traffic and orders.

After obtaining climate-friendly certification, sellers can enjoy multiple traffic advantages:

Dedicated shopping page: Amazon has set up a dedicated page for climate-friendly products to showcase them, which can greatly increase product exposure.

Priority display: CPF certified products will be displayed first in Amazon search results and related product pages, which can increase consumers’ click-through rate.

Enhanced search ranking: Certified products are labeled "Climate Friendly Commitment Certified", which effectively improves search visibility and purchase probability.

It is worth noting that more and more consumers are willing to pay a premium for environmentally friendly and sustainable products. They give priority to sustainable products when shopping and are more accepting of CPF-certified products, which provides strong impetus for the development of the sustainable product market.

3. How to choose CPF certification?

CPF certification can not only help sellers improve the environmental image of their products, but also bring significant sales growth. It is an effective way for sellers to increase traffic and sales on the Amazon platform.

However, many sellers still have doubts about this "Climate Green Label" and don't know how to get certification?

Most products can apply for the Climate Green Label, but different products correspond to different solutions. Professional consultants are needed to determine which solution to adopt based on the product category, material, and weight. Currently, the Amazon platform provides sellers with 57 different certification solutions, each corresponding to a different product category. As long as a product obtains any of these certifications, it can be labeled with the "Climate Green Label."

These 57 certification schemes can be divided into three categories: Amazon’s own certification, carbon neutrality certification and factory inspection certification.

①Amazon’s own certification has relatively high requirements for product categories. You can apply for it yourself in the background, but the process is relatively complicated.

②Carbon neutrality certification is a certification that proves that a product has achieved carbon neutrality during its life cycle by calculating its carbon emissions. Carbon neutrality certification is applicable to all categories of products, has a wide range of applications, and has many collaborations with domestic institutions. It is also the certification project that domestic companies currently obtain the most.

③Factory certification requires companies or organizations to accept review and verification by independent certification bodies or third parties to ensure that their carbon neutrality actions are real, sustainable and effective. It is suitable for products that are heavy or involve complex supply chains, such as bulk commodities, furniture, industrial products, etc. Through factory certification, companies can prove that their supply chains meet sustainability requirements and comply with multiple international standards, such as GRS, RCS, ISCC, etc.

Among them, the carbon neutral solution is suitable for small and light products. If the weight exceeds 1.5 kg, it is recommended to give priority to the factory inspection and certification solution to obtain the climate green label.

Common factory inspection and certification schemes include: GRS certification, RCS certification, ISCC certification, OEKO certification, ECOLOGO certification, etc.

Different sites have different regulations. Currently, Amazon's climate green label supports 13 sites in total. Among them, 5 sites support carbon neutrality certification for climate green label, and 13 sites support factory inspection certification.

5 sites supporting carbon neutrality:

United States, United Kingdom, Germany, Spain, Italy

13 sites supporting factory certification:

United States, United Kingdom, Germany, Spain, Italy, Canada, Japan, Belgium, France, Sweden, Poland, Brazil, Mexico

4. Choose the certification chain to unlock the advantages of climate green label certification!

Sellers can choose different certifications based on their site and needs, but the complexity and professional requirements of the application process often exceed the processing capabilities of ordinary sellers. At this time, a professional certification service provider becomes crucial.

Certificate Chain has been focusing on factory inspection and certification for 10 years. It has an experienced consultant team with more than 7 years of industry experience and a first-class professional laboratory . It provides hundreds of professional testing and certification services including Climate Commitment Friendly Certification, EU CE Certification, ROHS Environmental Certification, US FCC Certification, EU REACH Certification, US FDA Certification, US EPA Registration, US UL Certification, UK UKCA Certification, UN38.3 Battery MSDS Air and Sea Transport Assessment Report, Japan PSE Certification, South Korea KC Certification, European Energy Efficiency Certification, California Energy Efficiency Certification, US Toy Certification, EU WEEE Certification, etc.

As a climate green label service provider recommended by Amazon AWS, with more than 10 years of experience, the Certificate Testing Chain has helped more than 1,000 large and medium-sized cross-border brands pass certification smoothly, ensuring that every step meets Amazon's strict requirements and guarantees worry-free compliance.

The certification chain provides two flexible solutions: carbon neutrality and factory inspection and certification. It tailors the most suitable certification solutions for sellers based on different products and site requirements, saving more than 90% of certification costs and easily seizing market opportunities.

From application submission to certification completion, the senior expert team of Certification Chain provides sellers with one-on-one guidance and full-time guarantee, making the certification process faster and smoother, allowing sellers to easily cope with challenges during the busy sales season.

After successful certification, climate green label products can be displayed preferentially on Amazon's exclusive pages, search results, shopping carts and other traffic portals, which can increase exposure, click-through rate and bring sustained sales growth. More and more consumers are willing to pay for environmental protection. Seizing this opportunity is not only about selling products, but also about improving brand image!

Scan the QR code below to enjoy low prices, free information support and one-on-one guidance from experts, allowing you to usher in a sales boom during the peak sales season!

Climate Green Label

Peak season traffic