Noon Yellow Friday is about to start, with over 50,000 brands participating!

Recently, the Middle East e-commerce platform Noon announced that this Yellow Friday will cover three sites in Saudi Arabia, the United Arab Emirates and Egypt, starting on November 22 and lasting until November 28. This time, more than 5,000 sellers and 50,000 brands will participate in the event.

Neha Choudhary, Noon's vice president of operations, said that in the run-up to this year's Yellow Friday promotion, they will also be holding a Double Eleven promotion and launching a large number of surprise specials, including unprecedented exclusive offers .

It is understood that the Noon Yellow Friday promotion was first launched in 2018, with only 1,000 sellers and 5,000 brands participating ; by 2019, the event 's influence had surpassed all other Friday promotions in the region; and the 2020 Yellow Friday event was the largest promotion in the region to date.

Looking back at last year’s Yellow Friday campaign , Noon placed ads on some iconic buildings in the Middle East, turned on light shows, and made its presence felt in the air, performing aerial performances.

What's even crazier is that consumers who place orders during the Golden Friday period will have a chance to win a luxury apartment. Noon said that during this period, consumers who purchase Noon Express products worth no less than 200 dirhams will have the opportunity to participate in the apartment draw. Throughout the event, customers also have the opportunity to win cars, trips to the Maldives, iPhones, and more.

In terms of promotion intensity, this sale offers discounts of up to 70% on goods and thousands of brand promotions.

Such a lively promotion has brought a lot of traffic to Noon. Take the UAE site as an example. From June to October last year, the total traffic of Amazon UAE site exceeded Noon by nearly 4 million. However, with the arrival of the peak season in November, even though Amazon also launched related promotions, Noon still surpassed Amazon and suppressed Amazon UAE site by nearly 10 million traffic.

Judging from this, this year ’s Noon Yellow Friday promotion is expected to be very lively, and sellers operating on this platform can also plan this promotion based on past experience.

Noon

Yellow Friday