The online market for American crafts is still worth exploring

First of all, I would like to recommend two reference platforms for handicraft sellers to choose products - Etsy and Michaels. Etsy is an online website that sells handicrafts in the United States, gathering a large number of influential and attractive handmade designers. Michaels is the world's largest handicraft chain operator.

But sellers need to know that American handicrafts often refer to pure handicrafts. According to incomplete statistics, the total retail sales of handicrafts in the United States is about 11.76 billion US dollars. If non-handicrafts are included, the market size will be even more impressive.

The scale of this market has been growing rapidly in recent years. The main products with growth potential are: fine arts, artificial flowers and plants, picture frames, embroidery, sewing products, pottery, jewelry, paints and cake decorations.

According to relevant surveys, the top ten most popular gift categories in the United States are:

  Outdoor items (such as wind chimes, cuckoo houses, hammocks, etc.);

Indoor products (such as fragrances, decorative fabrics, lighting, wall decorations, photo frames, etc.);

Music cassettes or CDs;

Religious gifts (including greeting cards, wall hangings, sweatshirts, statues, books, tapes, etc.);

Fine dining or recipes;

Coffee and tea;

Bar supplies (such as wine glasses, ashtrays, lighters, cigar boxes, etc.);

Corporate gifts;

Gifts with ethnic characteristics;

Home office supplies (desk lamps, pens, stationery, computer accessories, etc.).

What are the consumption characteristics of American handicraft customers?

First, it is reflected in the novelty of the product. They like handicrafts made of new materials, new techniques and new themes. Buying such novel handicrafts makes them feel cool whether they use them for themselves or give them as gifts, and it can reflect their trendy personality.

Secondly, they are very generous in buying handicrafts with mysterious colors and folk characteristics. For example, many Americans like to buy Tibetan and Indian handicrafts for display, and handicrafts from Xinjiang and Mongolia are gradually becoming popular.

Third, modern Americans are very practical and prefer some multifunctional and practical handicrafts. For example, oil painting decorations and crystal handicrafts made of new materials and high technology are very promising.

If sellers can incorporate more of the aesthetic tastes of foreign consumers, Western religious culture, or quote some personalized elements when selecting products, and make them of a higher quality, I believe they will gain a larger market and make considerable profits.

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