What is SEMrush? SEMrush Review, Features

SEMrush is a powerful and comprehensive online marketing competitive intelligence platform. It is a website specializing in search engine optimization and search engine marketing services. It can track the display search keywords, paid search keywords, external link construction, etc. of each website or domain name.

About SEMrush

SEMrush is a long-established company that provides search engine optimization data. It was established in 2008. Its principle is that SEMrush's server searches all valuable websites on the Internet, analyzes and classifies them, and then analyzes the connections between each website, the website's ranking in Google, keywords, etc. It is a very good website analysis tool.

Supported languages: English, Spanish, German, French, Italian, Portuguese, Russian, Chinese, Japanese, etc.

How we collect data

SEMrush has two ways to collect data:

The first is to enter the domain name, URL or keyword in the search box to obtain data reports, find valuable keywords for your own marketing activities, and study your competitors' online marketing strategies.

The second is to create a project for the domain name. The SEMrush project function allows you to collect data outside the SEMrush database to analyze the exposure of the website.

Key Features

1. Ranking status

Find rankings for all sites; Find rankings for all subdomains; Find rankings for all specific pages; Find rankings for all URLs containing a specific word/phrase; Find pages ranking in a certain location; Find rankings and all of the above in other countries; Find historical ranking data; Find estimated traffic history for a site.

2. Keyword status

Find rankings for specific keywords; provide keyword selection suggestions; find keywords with a specific search volume; find keywords that contain/do not contain specific words; find keywords that contain a specific number of words.

3. Internal and external links

Find backlinks for the entire site; Find all backlinks for a specific subdomain; Find all backlinks for a specific subdomain; Find backlinks for a specific page; Find the number of backlinks on the source URL; Find the estimated age of a backlink; Find specific backlinks, anchor text; Find/exclude image backlinks; Find/exclude nofollow backlinks; Find/exclude backlinks for a specific referring domain; Find/exclude specific domain monkeys (eg: .gov); Analyze backlinks by IP address; Find backlinks for a specific IP; Analyze sites in bulk.

4. Competitor status

Detect changes in keyword positions for your own and competitor sites simultaneously; find out who your search competitors are; group keywords using tags; and compare site performance on different devices.

5. On-site SEO status

Use SEO analysis tools to check website health; website SEO optimization issues that need to be considered and resolved first; track SEO optimization progress; find and fix hreflang errors; check HTTPS to ensure website security; detect AMP issues; analyze the top 10 websites/pages ranked by Google and provide content suggestions; how competitors use keywords; analyze the readability and text length of website content; analyze Google ranking factors that affect website rankings; provide on-page SEO optimization suggestions; website log file analysis; check all merchant contact information; publish merchant information in authoritative directories; edit merchant directory information at one time.

6. Advertising research

SEMrush Advertising Research - Advertising Research Reports on SEMrush provide users with rich data and analysis on paid search keywords and ads run with Google Adwords. Run research on any domain or keyword and include relevant metrics such as paid traffic, CPC, competition level, etc.

7. Social Media

Discover your competitors' social media strategies; Measure your social performance; Discover your best content; Schedule and post to five social networks; Use the Boost Post tool to increase your Facebook reach; Built-in image editor, link shortener, and UTM builder; Chrome extension available.

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