Juhuasuan simplifies rules: cancels store opening hours restrictions and opens to more small and medium-sized businesses

At the Juhuasuan annual strategic launch conference on April 20, 2021, Juhuasuan's general manager of operations Wu Xun stated that Juhuasuan will open up cooperation and simplify rules. Juhuasuan will provide support in terms of traffic and gameplay to any merchant who can provide good products at good prices, creating new opportunities for more small and medium-sized merchants.

In the near future, Juhuasuan will launch products such as "Best-seller Ranking" and "One Product One Coupon" to support merchants in daily sales and boost sales. The only basis for ranking the best-seller ranking is discounts, and the most cost-effective product will be on the list. At the same time, Juhuasuan will simplify the discount gameplay, and the product page will achieve "one product one coupon", that is, each product only uses one coupon to reduce the price to the lowest, making the price expression simple and clear.

In addition, Juhuasuan will launch the "10,000-item group purchase" campaign, carefully selecting the most cost-effective products with the lowest prices in the industry, and presenting them in important positions on the Taobao App. The goal is to create 1,000 100,000-item groups and 100 1 million-item brand groups within a year .

"Whether it is offline brand distributors, new brands in industrial belts, live broadcast MCN organizations, fruit farmers, celebrities, etc., Juhuasuan welcomes cooperation with any merchant or organization that can provide good products and good prices." Wu Xun said that this year, support will be provided to new supply in terms of entry rules, traffic inclination, and gameplay to create a channel for rapid growth.

Under the complex environment of the epidemic and the Sino-US trade war, many foreign trade merchants and industrial belt merchants have encountered difficulties in survival and operation. In terms of commodity supply, Juhuasuan will provide targeted support for trend categories, industrial belt brands, agricultural brands , and health brands .

At present, Juhuasuan has simplified many rules and improved cooperation mechanisms to create growth space for new merchants . Starting from April 1, 2021, the store opening time requirement will be cancelled; historical sales records and the number of reviews will no longer be used as the standard for hot products; before that, since March 1, the deposit or participation insurance, insured insurance and other fees have been cancelled, and the freight insurance for large items has been reduced. At the same time, the penalties for scheduling breaches and untimely delivery due to hot sales of goods have also been cancelled .

According to Junyi, general manager of marketing at Juhuasuan, in 2021, Juhuasuan will create a consumer experience of good quality products at low prices through IPs such as "10 billion subsidies", "Happy Gathering Day", and "Weekend My Discount Day". Through "Fresh Gathering" and "Gathering", the company will help agricultural and industrial belt merchants to ignite the market with a large-scale direct supply model from the place of origin. In addition, Juhuasuan will also increase its official live broadcasts and short videos to create a "live broadcast version of Juhuasuan", and cooperate with celebrities, MCN organizations, and experts to help merchants explode.

At the same time, Juhuasuan will strengthen its crowd operation and launch Juhuasuan's new generation Z plan, which focuses on serving college students through targeted student subsidies. This year, the number of college students covered is expected to reach 32 million, doubling year-on-year.

On May 1 , Juhuasuan will usher in the first big promotion after the new upgrade, "55 Wuzhe Tian Festival " . Juhuasuan will participate in the Shanghai May 5 Shopping Festival and set up a special " Gathering in Shanghai " , which will bring together 50,000 Shanghai merchants in special categories such as Shanghai time-honored brands , automobiles , and cosmetics, so that consumers across the country can " visit Shanghai online " . At the same time, 700 million yuan in subsidies will be provided to Shanghai users to add to the Shanghai May 5 Shopping Festival carnival.  

Juhuasuan

May 5 Shopping Festival

subsidy