Alibaba International Station releases “Top Ten Digital Foreign Trade Industry Belts”

This year's foreign trade started off smoothly, and digital foreign trade was the first to pick up, showing that digitalization is an important growth point for foreign trade merchants. At present, the proportion of using digital foreign trade tools has increased significantly in various foreign trade industrial belts across the country, and the integration of digital and real has become a standard feature of foreign trade. On March 21 , Alibaba International Station released the "Top Ten Digital Foreign Trade Industrial Belts".

Among them, there are traditional foreign trade industrial belts such as Yiwu small commodities , Yongkang thermos cups , Weihai fishing gear , Shantou Chenghai toys , Foshan building materials , Guangzhou auto parts , and Yangtze River Delta packaging and printing, which have become increasingly digitalized in recent years; there are also emerging foreign trade industrial belts such as Shenzhen new energy and Shandong machinery . In addition, the artificial gemstone industrial belt in Wuzhou, Guangxi, located in the central and western parts of the country, is also going global through digital foreign trade.

In recent years, industrial belts with traditional advantageous industrial chains, such as the Yiwu Small Commodities Industrial Belt and the Shantou Chenghai Toys Industrial Belt, have seen an increasing proportion of digital foreign trade tools being used, with digital trade penetration rates at least above 30 % , and some even exceeding 60 % .

" In 2017 , more than half of Yiwu's foreign trade bosses began to use digital tools. I think it must be more than 60% now, " said Liu Mingyang, general manager of Yiwu Ouchi Import and Export Co., Ltd. When he started his second business in 2019 , he chose "pure online" and did foreign trade entirely through Alibaba International Station.

Now, digital foreign trade tools can already meet all aspects of foreign trade, including marketing, logistics, financial flows, supply chain management, etc. More and more foreign trade companies are using digital tools.

Liu Mingyang now also uses Alibaba International Station's CRM tool OKKI to " focus on the big and let go of the small", and has reduced the number of customers from the original 100,000 to the current 100 customers. Sales volume remains at 100 to 200 million yuan, but employees have gone from getting off work at 1 or 2 in the morning to leaving work on time at 6 o'clock now.

Lai Guorong, general manager of Zhejiang Aidu Clothing Co., Ltd., who has been in business in Yiwu for more than ten years, recently discovered a digital accelerator for foreign trade orders, which is the cross-border live broadcast on Alibaba International Station. " As long as foreign customers are willing to video chat with us, there will be no failure to close a deal . "

Yiwu merchant Aidu Clothing is doing cross-border live streaming on Alibaba International Station

Of course, this also relies on the fact that Lai Guorong has completely opened up a full process chain from yoga clothing fabric research and development, inquiry and order taking, sample production to warehousing and logistics in the two-story office area of ​​​​Aidu. As long as he takes overseas customers for a "look" through live broadcast, trust and orders can be achieved at the same time.

In addition, digital foreign trade is also extending to emerging industries and regions, and many "natives" of digital foreign trade have been born. In Shenzhen's new energy industry belt, lithium battery leader Yiwei Lithium Energy and new energy "unicorn" DeLan Minghai have all regarded Alibaba International Station as their first stop for going overseas, and have achieved impressive digital overseas results.

In mid-January this year , Delan Minghai negotiated with a major German buyer through a cross-border live broadcast on Alibaba International Station, and won the first order of the year in 4 hours, which was worth one million. Yiwei Lithium Energy has specially built a cross-border live broadcast room. Currently, the orders obtained through cross-border live broadcast on Alibaba International Station have become the main source of performance for Yiwei Lithium Energy's foreign trade e-commerce team.

In the Shandong machinery industry belt, industries such as Jinan laser machinery , Jining engineering machinery , and Zaozhuang machine tools have emerged with the help of cross-border e-commerce . Especially in recent years , they have embarked on the fast road of brand going overseas in the exploration of digital upgrades that combine the digital and the real, such as local after-sales, overseas exhibition halls, and live factory visits .

Zhang Jie , general manager of Shandong Lingpin Machinery Technology Co., Ltd. , moved the live broadcast room to the laser cutting machine production line and pioneered the "24-hour after-sales service system" overseas . He only does online business and founded the "Leapion" machinery brand through Alibaba International Station . Its sales exceeded 360 million yuan in 2022 .

Geographically, digital foreign trade has broken the regional barriers of traditional foreign trade, turning many places that were previously considered to have no foreign trade advantages into "digital outlets"

Wuzhou artificial gemstone industry belt in Guangxi , this " low-key " small city in Guangxi, produces 70 % of the world's artificial gemstones, and even Middle Eastern princes are customers . From the first Wuzhou "Online Gem Festival" in 2014 to the launch of the online Wuzhou Gemstone Industry Belt by Alibaba International Station in 2022 , more and more Wuzhou gemstones are going global through digital foreign trade platforms.

Alibaba International Station

Foreign trade industry belt