Against the trend, BigCommerce's merchant network GMV increased by 15% year-on-year

BigCommerce announced that merchants on the platform have once again set a record for sales , achieving growth against the trend despite the first decline in total online e-commerce sales in the United States .

Over the past two years, BigCommerce platform merchants have seen Cyber ​​Monday sales grow 103%. While growth has slowed this year, BigCommerce merchants’ gross merchandise volume (GMV) continues to grow at a double-digit rate, up 15% year over year.

According to data released by BigCommerce, looking only at same-store sales of stores opened a year ago, its GMV increased by 10%; the average order value (AOV) increased from US$144 to US$159; and the order volume increased by 20% year-on-year. During the holiday peak season, BigCommerce ranked first in GMV on Cyber ​​Monday , and Black Friday had the highest order volume.

BigCommerce platform health and beauty products on the entire network on the first day of the year GMV increased by 30% year-on-year, outperforming other platforms. Followed closely by fashion and jewelry products, GMV increased by 16% year-on-year.

Compared with Cyber ​​Monday 2020, GMV in all regions of the BigCommerce platform has achieved continued growth, among which Asia Pacific (APAC) is in the lead, with GMV increasing by 40% year-on-year and order volume increasing by 42% year-on-year, the largest growth among all regions.

In addition, during Cyber ​​Monday, GMV for buy now, pay later solutions grew 39% year-on-year; mobile orders grew even stronger this year, accounting for 42% of all Cyber ​​Monday orders. GMV for social commerce channels grew 98% year-on-year, with Facebook accounting for the largest share during Cyber ​​Monday. Facebook remains the king of social commerce, with the highest percentage of Cyber ​​Monday social commerce sales, and fashion and jewelry were the hot categories on Facebook.

“ Despite a slight industry-wide decline, we’re excited to see BigCommerce merchants experience another year of positive growth in Cyber ​​Monday sales. Merchants faced obstacles ranging from supply chain disruptions and high shipping costs to brick-and-mortar store reopenings and performed well during the biggest eCommerce holiday season to date. BigCommerce will continue to play a leading role throughout the holiday shopping season,” said Meghan Stabler, VP of Global Product Marketing at BigCommerce.

BigCommerce

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GMV