Shopee 12.12 Birthday Sale Launched, Following Digital Trends to Stimulate Online Consumption

December 8, 2022, China - Recently, the leading e-commerce platform Shopee announced the official launch of its 12.12 Birthday Sale. This year, Shopee will further join hands with consumers and merchant partners to bring the year-end shopping season to a successful conclusion with multi-category products, super value offers and high-quality services.

Over the past year, Shopee has gained in-depth insights into the personalized needs of consumers in various markets, continuously upgraded its platform services, and gained widespread favor from users .   It ranked fifth on the 2022 Global Best Brands list, becoming the only e-commerce brand in the top ten. During this 12.12 event, Shopee continued to benefit consumers, launching multiple free shipping offers, super-value coupons and other benefits based on the online shopping habits of the local market, and adding color to the promotion through entertaining interactive gameplay such as Shopee Live and Shopee Prizes.

Digital penetration in Southeast Asia continues to rise, and Shopee is taking advantage of this opportunity to stimulate consumer potential

Recently, the Southeast Asia Digital Economy Report 2022 jointly released by Google, Temasek and Bain & Company shows that the total scale of Southeast Asian e-commerce will reach US$131 billion in 2022, with a compound annual growth rate of 16%. It is expected to reach US$211 billion by 2025. The report specifically points out that the development of Southeast Asian e-commerce shows an S-shaped growth curve. After experiencing rapid growth during the epidemic, the e-commerce industry will continue to grow from a higher starting point.

This is inseparable from the continuous increase in the number of online users in Southeast Asia and the joint promotion of online shopping demand. In 2022, the number of Internet users in Southeast Asia reached 460 million. According to statistics, the number of online users in Southeast Asia increased by 100 million in the three years from 2019 to 2022 alone, with an overall considerable growth rate. Thanks to this, Shopee has also been embraced by more and more consumers and merchants. In the just-concluded 11.11 promotion, the number of Shopee Live views exceeded 1.5 billion, and the number of goods sold by tens of thousands of cross-border sellers increased by more than 10 times, and consumption potential continued to be released.

Optimizing the one-stop cross-border e-commerce ecosystem, Shopee helps Chinese sellers seize digital development opportunities

On the occasion of the 12.12 birthday sale, Shopee has specially upgraded its operations, marketing, infrastructure and other services to provide strong support for cross-border sellers to enjoy the closing bonuses.

● Seize the opportunity of live streaming and drive online consumption decisions in real time: Live streaming has become a popular window for consumers to discover and buy good products. To help more merchants achieve new breakthroughs through live streaming, Shopee Live recently launched a real-time live streaming data function. Sellers can enter the dashboard page during the live streaming and pay attention to important indicators such as order volume, number of fans, product views and add-to-cart numbers in real time, adjust the live streaming rhythm in time, and guide users to plant grass and pull grass in a more targeted manner.

● Build refined on-site and off-site marketing positions to achieve a higher investment-output ratio: Recently, Shopee's automatic advertising diagnosis report was officially launched, providing sellers with advertising results and diagnostic optimization suggestions for each store anytime and anywhere, including order and conversion status, data changes, how to adjust the budget, which SKUs are worth paying attention to, which product lines are more suitable for advertising, etc., to help sellers improve operational efficiency during the promotion period. In addition, Shopee Affiliate Marketing (AMS) will launch the "Promoter Platform" in the near future. Sellers can use this function to view KOL detailed introductions, previous high-quality content and conversion performance, and choose KOLs that match their own categories and products to achieve twice the result with half the effort.

● Continue to improve the logistics and warehousing network to ensure timely and stable delivery experience: In order to help more overseas sellers deliver goods to consumers at a lower cost and higher efficiency, the platform has launched a number of warehousing preferential support and value-added services. Taking Shopee Nanning Warehouse as an example, sellers can directly ship goods from the factory to the Nanning warehouse, and Shopee is responsible for the subsequent listing of goods for sale, packaging and shipment, and follow-up after-sales service, reducing sellers' worries. At present, many sellers have prepared overseas warehouses in markets such as Malaysia, Thailand, the Philippines, and Vietnam, as well as domestic warehouses in Nanning, China, to reduce problems such as delivery delays caused by domestic public holidays and other factors.

As online shopping penetration continues to increase, Shopee has witnessed more and more Chinese sellers reaping the benefits of digitalization. As a leading e-commerce platform, Shopee will continue to listen to the diverse needs of consumers and help more Chinese sellers explore opportunities to go global through effective local strategies.

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