Following Temu, Amazon officially enters the South African market!

Following Temu, Amazon officially enters the South African market!

At a time when competition among global online trading platforms is fierce, e-commerce giant Amazon has taken another step toward expansion.

 

Recently, it was reported that Amazon launched a new site , Amazon.co.za, in South Africa , officially entering the African continent.

 

In fact, the news that Amazon would open a site in South Africa spread as early as April 2023, and was later postponed to October of the same year, but it was never implemented from beginning to end. It was not until now that the plan was truly implemented.

 

Robert Cohen, Managing Director of Amazon Sub-Saharan Africa, warmly welcomed Amazon’s entry and pointed out that South African customers can now trust Amazon.co.za to enjoy a stress-free shopping experience and fast and reliable delivery services.

 

It is understood that in order to attract a wide range of local customers, Amazon.co.za will provide 20 different categories of selected products, such as consumer electronics, sports equipment, toys, home and small kitchen appliances, including Apple, Sony, HP, LEGO, Chicco, Maybelline, Pampers, Neutrogena and other international brands. In addition, the platform will also sell some popular local brands, including Amanda-Jayne, King Kong Leather, Masodi and Tiger Lily.

 

At the same time, customers can also enjoy same-day and next-day delivery and worry-free returns . For products shipped by this platform, customers can enjoy free delivery on their first order , with no minimum purchase requirement, and will continue to enjoy this service for orders over R500 .

 

But it is worth mentioning that Amazon’s policy is extremely similar to that of South African retail e-commerce giant Takealot . Undoubtedly, the arrival of Amazon will bring certain threats to Takealot.

 

For sellers, Amazon's expansion is a new opportunity. South Africa's Minister of Small Business Development Stella Ndabeni-Abrahams said that Amazon's entry provides development opportunities for local small businesses, which can not only create more jobs but also help the government solve poverty and economic inequality.

 

In addition, the continuous development of South Africa's e-commerce market has also attracted other cross-border platforms to settle in, such as SHEIN, which was launched in the country last year, and Temu, which was launched at the beginning of this year. There are also reports that Massmart, a subsidiary of Walmart, is also preparing to enter the South African online market.

 

In the future, as the penetration rate of the Internet and smartphones in South Africa increases, the potential of its e-commerce market may continue to explode. Relevant data shows that in 2023, online sales in the South African market will increase by 30% to 50 billion rand (equivalent to about 2.7 billion US dollars). It is expected that by 2027, the number of registered e-commerce users in South Africa will increase to 37.9 million, and there is a lot of room for development.

 

However, it is undeniable that there are still many problems in the South African e-commerce market, such as high delivery costs and low consumer trust. It may not be easy for cross-border sellers or companies to enter this market and gain a foothold.

Amazon

South Africa

<<:  60% loan will be issued on the day of listing, and AliExpress will upgrade the custody and warehouse benefits

>>:  AliExpress's Korean orders surged, and it signed contracts with several leading local logistics companies such as CJ and Hanjin

Recommend

What is Wintopay? Wintopay Review, Features

Wintopay, also known as "Win Payment", i...

In just two years, a top Harvard student became number one on the Amazon list!

This is a story about how a top Harvard student c...

Russia bans plastic tableware, these products are expected to be a big hit!

Recently, Russian Deputy Prime Minister Victoria ...

Second-hand fashion e-commerce company ThredUp acquires Remix for $28.5 million

As second-hand platforms have become increasingly...

eBay successfully taps into Southeast Asia’s e-commerce potential

As one of the fastest growing regions in the worl...

Amazon delays collecting a fee, sellers say it should be canceled

Perhaps Amazon has heard the voices of sellers an...

What is Solid Commerce? Solid Commerce Review, Features

Solid Commerce is a complete end-to-end online sal...

Amazon UK bans MFG sellers from listing age-restricted knife products

According to British law , some blade products mu...

What is Zhilan E-commerce? Zhilan E-commerce Review, Features

Guangzhou Blueinsight E-Commerce Co., Ltd. origina...