Meiya PD Battle Report: Orders increased 8 times, these sellers were overwhelmed with orders!

As sellers expected before the promotion, this year's Amazon Prime Day was not very popular. A few sellers reported that their sales were not as good as usual, while most sellers said that their sales were the same as usual or only increased by 2-3 times, and the number of orders posted dropped sharply; other lucky sellers achieved a 5-8 times increase, with a huge number of orders.

The reason for this is that the price war, out-of-stock and reduced customer purchasing power that spread before the big sale resulted in a lukewarm response to the much-anticipated PD.

A lucky few sellers saw their orders increase 8 times

When PD started yesterday , the sellers would chat and ask, “Have you had a big order?” The sellers who had a big order smiled slightly.

Before the end of the first day of the promotion, a seller who usually received about 200 orders had already received 1,600 orders, becoming the overall winner.

Yesterday, Amazon live broadcast connected with a Shenzhen sweeper seller. Her company has about 17 or 18 employees. Last year, the sales volume was more than 100 million. On the first day of the PD flash sale, the sales volume was 3.5 million US dollars, and the order volume was as high as more than 10,000 orders. She hopes that the sales volume of PD will increase by 30% this year, and she is quite confident that it will be achieved.

A home furnishings seller received orders that exceeded expectations: "This year's sales are quite strong. In less than half a day, our sales are almost double our normal sales. Last year's Member Day sales were only doubled."

Compared to most sellers’ complaints about poor orders, one seller was relatively calm: “It’s not as bad as everyone says. We basically didn’t bid on flash sales except for a few clearance sales, and the order volume is probably three times the usual.” Two or three times growth is relatively common, and the same goes for another seller, who used to have more than 70 orders a day, but now has more than 200 orders a day.

One seller said that he usually has more than 10 orders, but today he has more than 60 orders. Although the base number is small, it is still a big increase. Another seller who usually does not have many orders is in the same situation, and his orders have doubled. "It is better than the previous two days. The conclusion is that the amount that can be sold on weekdays is about two or three times that on Member Day." said a seller.

Some sellers on the European site said that the exclusive discounts have been very effective and are expected to bring in a huge number of orders. Sellers who applied for member discounts said that they were still surprised. Some sellers reported that the PD deal was very effective and sales reached a new high, and they finally did not run away with the competition.

Affected by the traffic of the big promotion, sellers who did not participate in the event also took advantage of the traffic. One seller was pleasantly surprised to find that even if he had not done anything recently, he could still get a big hit just by putting up a small blue label; another seller also said that he did not participate in the flash sale during the big promotion and turned off the ads, but the order volume was about the same as usual, saving a lot of advertising fees.

The deserted majority: F5 is broken and there is still no order

Compared to the lucky sellers mentioned above, more sellers exude a bleak atmosphere. Compared to the prosperous scenes of PD posting orders in previous years , during this year's big promotion, sellers' WeChat Moments and Weibo and other activity circles were much quieter, with fewer postings and more wailing:

——Members’ Day sales were not as good as the sales of one day in April

——A uneventful membership day

——Usually there are more than ten orders, but today there are 2 orders

——The order volume is slightly higher than usual, but the profit is not as good as usual

——F5 is deformed but still no orders

——I don’t want to play anymore. I’m so angry. I’m clearing out my stock and leaving.

One seller lamented: "The big sale doesn't look like a big sale at all. It seems that the foreigners' pockets are empty."

Sales on the European site are generally poor. "No orders were made with a 30% discount in the UK." "No orders in the UK, I almost thought the membership day was over." There are many similar feedbacks. The feedback on the European and Japanese sites is mediocre. "The European and American markets are like this this year. Don't think about a big explosion. It's good to have orders. Even so, most companies are still cutting prices to death." A seller sighed.

Some sellers analyzed that Amazon PD has lost its momentum. Just like the big promotions in domestic e-commerce, it has become less and less interesting as time goes by. Consumers are no longer interested in it and are not going to buy if they don’t have money. Merchants are missing every year before 2019.

Sellers offer "charity discounts" and lose money while orders surge

The quality of orders is certainly important, however, what is more important for sellers is whether they can make money. Is there still profit if the product is discounted?

This year's PD promotion is full of low prices. A wave of sellers set the discount very low, which was jokingly called "charity discount". A seller complained to his peers, setting a 50% discount plus a PD exclusive discount, and you are all philanthropists tonight.

Another seller's frustration: "I finished QA for the new product half a month in advance, and planned to offer a 40% discount on PD to gain a spot. I was given a budget of 230 Euros for advertising in the early morning, and when I woke up, I saw 3 orders. I opened the product front desk and found that several charity ambassadors had placed ads on my details page. The average order value was reduced from 30 to 20, and then a 50% discount on PD was given. I gave up."

The low-price involution seems to have completely exploded in this PD. More sellers reported low-price discounts as follows:

——Usually, the off rate outside the station is more than 90%, but now it is 70 off;

——The philanthropist category offers a promotional price of 4.19, excluding the platform commission and 3.68 delivery fee;

——I found some strange sellers whose prices are worse than abandonment. A rough calculation shows that they lose 10 to 20 yuan per order.

——I am the only one who raises the price, while others are giving more discounts;

——There are too many philanthropists. If you fail, those who work for Amazon can change their careers.

According to foreign media reports, in PD 2021, most of the products sold on Amazon were priced below US$30.

In the partial data statistics, more than 7 out of 10 Prime Day products sold (73%) were priced below $30, and about 12% of the products were priced over $100. The top-selling products include: Amazon Fire TV Stick, Amazon Gift Card Reload and Echo Dot 4th Generation. Prime Day shoppers are mostly high-income urban women aged between 35 and 44.

With such low discount prices, many sellers are not sparing any expense in advertising. One seller was sad: "Companies are offering low prices, but they are still advertising aggressively. Are they worried that they can't deliver fast enough?"

In fact, during the PD promotion, many sellers’ ads exploded. Orders did not explode, but ads did. One seller said that he opened the backend and found that the advertising costs were shocking, and the bidding was even more shocking.

Low price discounts plus high advertising fees have dragged down the profits of some sellers, making it impossible to make money . Did the orders explode? Yes! I just lost a few thousand.

The inventory was sold out overnight, resulting in a loss of nearly one million yuan, and the seller collapsed.

When it comes to losses, some sellers’ experiences are heartbreaking. Every year during the big sales, there are always cases where discounts are set incorrectly.

A seller said that there was a setting error when the operator set the discount. Last night, nearly a thousand orders were placed with the discount added at 0 yuan. The inventory was sold out overnight, and even the delivery fee was paid by themselves. I'm afraid this operator was sent by a competitor?

Another seller who had set up the wrong settings said he had placed 6,000 orders and suffered losses of nearly a million, and was on the verge of collapse.

Foreign media mentioned in their reports that for many sellers, this year's Prime Day is not as good as last year.

2021 has brought numerous challenges to sellers, including logistics problems and soaring raw material costs. As sellers' profit margins are generally compressed, Prime Day transactions are not good. On the other hand, for many sellers, Amazon has also severely restricted their inventory, and most sellers are out of stock and miss the PD promotion.

Meiya, PD, explosive sales