Traffic on the site is getting more and more expensive, and Amazon people want to "look outside"

" The recent order volume is too bad, less than half of last month. Can Amazon still do it? "

" Don't worry, this is Amazon reminding you that it's time to recharge again. "

Conversations like this have become very common in the cross-border circle recently. As on-site advertising becomes more and more expensive, many sellers have begun to try to attract traffic from outside the site.

According to data from Sellics, the cost per click of Amazon US ads increased by 22% year-on-year from 2021 to 2022. From 2016 to 2021, the advertising costs of Amazon sellers have more than quadrupled.

Recently, Jungle Scout, an e-commerce data statistics agency , released a 2023 Amazon Seller Report. The report found that after entering 2023, more and more sellers began to want to deploy on more platforms.

In addition, the report also found some interesting data. Among the sellers surveyed, 61% of Amazon sellers have begun to deploy on other platforms, most of which are Shopify and Walmart. 52% of sellers said they plan to deploy on more platforms in 2023, an increase of 25% over the previous year.

On the other hand, social media marketing may become a powerful weapon for Amazon sellers in 2023. The report found that 41 % of Amazon sellers have begun using social media marketing to promote their products , an increase of 15% from a year ago. Many sellers have significantly increased their budgets on TikTok and Youtube.

Data shows that 31% of Amazon sellers who use social media marketing use TikTok ads, a year-on-year increase of 65%. These sellers' use of YouTube and Snapchat ads also increased by 86% and 41% respectively, indicating that sellers' demand for video content is growing.

One seller said that attracting traffic through social media is really great. After he shot a product introduction video and uploaded it to TikTok, many people asked where he bought it. Although the conversion rate is difficult to monitor, the key point is that it doesn’t cost any money!

In addition, nearly half of Amazon sellers (49%) plan to work with social media influencers to promote their products in 2023. Through cooperation, they can use the influencers' own traffic to quickly push products to more audiences.

However, although most sellers are optimistic about 2023, some sellers still expressed concerns about the future prospects. Some sellers said that transportation costs, storage capacity and product costs are the points they are more concerned about.

Mike Sheshuk, president of Junger Scout's small and medium-sized enterprise management department, said: "The e-commerce industry is constantly evolving, and sellers' marketing strategies also need to keep pace with the times. In the new year, I believe that most sellers can overcome difficulties and find a marketing method that suits them."

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