Be careful! These Halloween products may be a big pitfall

The year-end shopping season is not only a carnival season for consumers, but also a good opportunity for businesses to generate revenue. As the year-end approaches, festivals that promote consumption, such as Halloween, Thanksgiving, Black Friday Cyber ​​Monday, and Christmas, are also coming one after another. Whether sellers can eat meat or drink soup depends entirely on the performance of these two months. And Halloween, because it comes relatively early, can be said to be the first act of the year-end shopping season.

Due to the impact of the epidemic last year, both the number of people celebrating Halloween and the spending on it decreased in the United States, but the overall situation was not too bad.

According to data from the service platform Viral Launch, people spent less money on dressing up for Halloween last year. This is because the epidemic restricted people's activities. Although fewer people dressed up, people bought a lot of candy and outdoor decorations to create a festive atmosphere. Last year, the search volume for "outdoor Halloween decorations" doubled compared to 2019.

Looking ahead to this year, as the epidemic situation in the United States is still not optimistic, many sellers may still focus on "outdoor Halloween decorations" when selecting products . But the editor would like to remind you that not all outdoor decorations are worth buying.

Recently, a Halloween porch decoration was collectively complained by sellers. This product is two long strips of cloth, about 1.7 meters long and 0.3 meters wide, with "trick or treat" and other Halloween-related words written on them. Overall, this product is a bit similar to our Spring Festival couplets.

The editor checked on the Amazon platform and found that these products all had 4-star ratings and were hot-selling products in previous years. How come they were criticized by sellers? A closer look revealed that except for a few sellers with thousands of reviews, other sellers only had sporadic reviews. In addition, the reasons why buyers left bad reviews were similar: the product was of poor quality and easy to fall down without being blown by the wind. The fact that it was easy to get bad reviews was one of the reasons why sellers stayed away from it.

In addition, these products are disposable goods, with high procurement costs and expensive delivery fees. Some sellers lament that they can’t even place orders even after paying the delivery fees. In addition, seasonal products like these have a short sales window , and some sellers may prepare the goods late, and before they have time to promote them, Halloween is over.

In addition, some sellers mentioned that they were complained about infringement just after launching such products this year. On the Amazon platform, being complained about infringement is not a rare phenomenon, and it is more prominent during the peak holiday season. Last year, an LED horror mask was exposed for infringement.

As the peak season is coming soon, the editor would like to remind sellers to be cautious in selecting products in preparation for the peak season and avoid big pitfalls and infringing products.

Amazon

Halloween Selection