OnBuy Christmas searches surge

Due to supply chain backlogs, inventory cannot flow fully to retail stores and supermarkets, and Christmas goods are empty on offline shelves. Under this situation, consumers have started early holiday shopping, especially Christmas-related and some decorations.

According to OnBuy data, at the end of September this year , the number of Christmas-related searches such as "Christmas tree", "wreath", "small ornaments", etc. was more than the entire October last year.

With the peak season approaching, many are concerned about shipment delays, and unlike last year when toilet paper shortages became daily news at the start of the pandemic, Christmas gifts and related items are the focus this year.

OnBuy said: “As a result of a turbulent few years, we recognise that the retail industry is facing new challenges that we have never experienced before. To help alleviate the additional pressure on the supply chain and carrier network this Christmas, it is recommended that you shop smarter this year, plan ahead and follow the advice of logistics companies will help avoid disappointment.”

In order to ensure the normal operation of peak season sales, OnBuy has also recently partnered with shipping platform Easyship and courier service Hermes to add to its more than 20 existing shipping and fulfillment partners, with more partners to come in the future. Sellers can be better prepared for a second unpredictable Christmas season and be able to set up a variety of shipping and logistics options, so if one service has problems, they can also have other alternatives.

In addition, in order to expand its competitiveness in the market, OnBuy has also been committed to cooperating with more brands, such as Lego some time ago, to expand the types of products and brands that sellers can offer on the market. "OnBuy offers a wide variety of products, and buyers can rest assured."

A recent survey of British consumers also showed that for the Black Friday shopping rush at the end of the month, 85% of people plan to choose online shopping during this year's discount shopping event.

As the second half of the year is the peak sales season, sellers must seize this opportunity to increase sales and adjust the market direction reasonably.

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