Search volume for home fitness equipment increased by 234%, becoming a hot-selling item on UK online platforms!

Due to restrictions on going out during the epidemic, a home fitness craze has emerged among British consumers. As people pay more and more attention to home fitness, convenient and simple home fitness equipment leads the sales on British e-commerce platforms.

According to the latest data from the MoneySupermarkt website last week, outdoor swimming has become the most popular fitness exercise during the epidemic because public swimming pools cannot be opened during the epidemic. Google search data shows that in 2020, searches related to outdoor swimming (wild swimming) increased by more than 240%.

Google also released the top ten fitness trends search growth data for UK consumers:

Outdoor swimming – 243.8%;

Home fitness – 234.6%;

Spin – 230.3%

Hiking – 230.3%;

Yoga – 176.7%;

Kettlebell – 140.9%

High-intensity training – 95.5%

Running – 87.8%

Virtual fitness classes – 70.6%;

Cycling – 59.8%.

Overall, the British are interested in exercising at home, with searches for fitness-related terms increasing by 234% in 2020.

Data shows that outdoor swimming has the largest increase in searches, but cycling is the most popular way to exercise. According to reports from companies such as Peloton and Wattbike , indoor cycling is still very popular in 2020, with increased demand. From April to December 2020, there were about 64 bicycle-related searches per 1,000 people per month on average . With the further development of virtual digital technologies such as AR, virtual cycling has changed the singleness of the previous indoor cycling mode and brought users a close-to-real exercise experience, which has also made indoor cycling equipment regain attention.

During the lockdown, residents set up makeshift gyms in spare rooms at home, and e-commerce platforms showed a surge in demand for related fitness equipment such as resistance bands and dumbbells. These two types of equipment are the most widely used in gyms, and they are light and simple, suitable for various daily exercises and strength training, and suitable for use at home.

It is worth noting that hiking and yoga have also become a major fitness trend. People are beginning to pay attention to outdoor sports, stepping out of long-term closed indoors, away from electronic products, and relaxing their minds and bodies in parks or the wild. According to eBay platform data, the search volume for clothing and equipment related to outdoor hiking is on the rise. At the same time, the search volume for yoga-related equipment has also increased significantly.

Since 2020, a home fitness craze has emerged on social networking platforms such as TikTok, and the topic of "fitness challenge" ranks high in popularity. According to a survey by VICE, many respondents believe that the national fitness craze on social platforms has stimulated their enthusiasm for exercise. At the same time, fitness teaching short videos on the platform are also very popular, and fitness experts have strong ability to bring goods. Therefore, fitness equipment and equipment have also topped the search list of e-commerce platforms again, and the popularity remains unabated.

Industry insiders said that at present, British consumers' demand for fitness-related products is only increasing and not decreasing, and platform sellers need to pay close attention to the latest trends and follow consumers' consumption preferences.

U.K.

E-commerce platform

Fitness Equipment