Tmall Double 11 Consumption Trend Report (November 11)

Tmall Double 11 Consumption Trend Report ( November 11 )

1. Dear friends, I am Xiao Er from Data Report. First of all, I would like to share with you a set of consumption trends:

Let’s first look at the “head” issue for young people . The top three most popular wig positions are: top of the head: hair replacement pieces to cover baldness; forehead: hairline wig pieces; back of the head: high-top wig pieces. If the young person happens to be a left-handed person, the sales volume of “left-handed special” products on Double 11 increased by 100.07%.

In contrast, green mountains and clear waters can also bring goods. Data shows that camping products increased by 72.1% year-on-year , surfing/water skiing/windsurfing products increased by 63.2% year-on-year, and fishing products increased by 20.6% year-on-year. There is also the strongest peripherals of "Thirteen Spices" that everyone is concerned about. iPhone13 has made the peripherals popular, and the search for Wang Shouyi Thirteen Spices has increased by 99.38% year-on-year.

As the saying goes: The "first" priority is the strongest, let's care for the left-hand party; green waters and green mountains can bring goods, the strongest peripheral "Thirteen Spices".

2. Dear friends, Double 11 has become a common festival for overseas consumers. This Double 11, we have seen:

China's smart home leads overseas demand. During Double 11, the top five smart home pre-heated products on AliExpress are: smart temperature control switches, smart sockets, smart lighting switches, smart curtains, and smart universal remote controls.

Overseas consumers took advantage of Double 11 to stock up on Christmas gifts. On AliExpress, sales of Christmas trees and Christmas gifts by overseas consumers increased by 46.94% year-on-year.

The Chinese industrial belts most loved by overseas consumers include Shenzhen smart home, Ningbo small appliances, Xuchang wigs, Guangzhou women's clothing, Huludao swimwear, Nantong tools, Guangzhou-Shenzhen fine jewelry, Beijing-Tianjin-Hebei down jackets, Wenzhou sanitary ware, and Suzhou cleaning appliances.

While domestic mobile phones, real human wigs, and gaming computer accessories became the three top overseas Chinese products on Double 11 , pet supplies and Chinese health products were popular all over the world.

As the saying goes: popular overseas industrial belts, three top streams go overseas together; smart home is a real demand , Double 1 1 stock up for Christmas.

3. Dear friends, during the Greater Bay Area Shopping Festival in September this year, consumers can enjoy the joy of shopping in the Bay Area without leaving home . Let’s take a look at the Double 11 in the Guangdong-Hong Kong-Macao Greater Bay Area :

From November 1st to 10th,

Top 10 provinces (autonomous regions, municipalities) where consumers in the Greater Bay Area like to buy :

1 Zhejiang 2 Shanghai 3 Beijing 4 Jiangsu 5 Fujian 6 Shandong 7 Hebei 8 Jiangxi 9 Anhui 10 Henan

The top 10 cities where consumers in the Greater Bay Area like to shop are:

1 Shanghai 2 Beijing 3 Hangzhou 4 Suzhou 5 Jinhua 6 Xiamen 7 Quanzhou 8 Ningbo 9 Nanjing 10 Wenzhou

The top 10 destination provinces (autonomous regions, municipalities) where merchants in the Greater Bay Area sell the most are:

1 Zhejiang 2 Jiangsu 3 Shanghai 4 Shandong 5 Fujian 6 Sichuan 7 Henan 8 Beijing 9 Hubei 10 Hunan

Top 10 destination cities for merchants in the Greater Bay Area

1 Shanghai 2 Beijing 3 Hangzhou 4 Chengdu 5 Chongqing 6 Wuhan 7 Suzhou 8 Nanjing 9 Changsha 10 Tianjin

4. Dear friends, this year's Double 11, we launched a green venue for the first time. During Double 11, Alibaba Cloud Zhangbei Data Center reduced carbon emissions by 26,000 tons , and Cainiao's 127,855,100 electronic waybills "slimmed down", and we became green together.

In addition, from November 1 to 10, consumers' purchases of low-energy appliances increased by 53.65% year-on-year , and the daily usage of Tmall Genie smart energy-saving commands increased by 60% year-on-year .

As the saying goes: Cainiao's face orders have been "slimmed down", reducing carbon emissions by 10,000 tons for Alibaba Cloud; low-consumption home appliances are popular, and the green venue has left its mark.

5. Dear friends, Double 11 helps rural revitalization . As the saying goes: good goods go to the countryside and rookies bring them, homestays attract young people; red tourism is popular, and rural revitalization is Taobao village. Let's take a look at a set of data:

From November 1 to 10, on the Taobao Tmall platform, the e-commerce sales of 160 key rural revitalization counties increased by 22.6% year-on-year, and the sales of agricultural products increased by 19.8% year- on-year. The e-commerce sales of 832 poverty-stricken counties increased by 26.0% year-on-year. In Taobao villages that are best at "fishing", the sales of the fishing rod industry in Cangzhou, Hebei Province increased by 32.41% .

6. Dear friends, let’s take a look at a set of Double 11 data from RT-Mart :

During the Double 11 period, RT-Mart's online and offline sales grew , with the average daily sales of a single store increasing by 17% year- on-year . The most popular products included rice , fried dough sticks, eggs, cabbage, shrimp, soup bones, milk, oranges, noodles, and probiotic drinks .

What's in the supermarket shopping cart on Double 11? There are big differences between the north and the south :

Guangzhou people bought 136.64 million non-alum fried dough sticks at RT-Mart ;

The Harbin people bought 10,000 bags of peanuts .

Wuhu! People in Wuhu bought 10,800 kilograms of sugar-coated hawthorn balls ;

The most popular item to stock up on when shopping in supermarkets ? Changsha's facial masks rank first in sales ;

The weather is getting colder, and Zhengzhou 52° Liquor has become a top-selling product ;
Jiangnan is sweeter? The most popular item bought by Suzhou people is salt .

As the saying goes, there are big differences in shopping between the north and the south, and you can get all kinds of salty, sweet, crispy and spicy food; Changsha facial masks, Zhengzhou wine, Guangzhou fried dough sticks, and eat them to your heart's content.

7. Dear friends, the data report is now focusing on "technological innovation". The first is super computing power. Taobao's main search AI computing power is 100% supported by the Pingtou Ge Hanguang 800 chip.

Second, it is the first Double 11 event that is 100% cloud-based . All of Alibaba’s businesses are now running on the public cloud, and the computing cost of Taobao for every 10,000 orders has been reduced by 50% in the past three years .

Third, Xiaomanlu is spreading across the country. The largest L4 driverless fleet: 350+ . During Tmall Double 11 , the number of express parcels delivered by Xiaomanlu driverless vehicles is expected to exceed 1 million.

As the saying goes: Double 11 gathers on the cloud, Hanguang chips have good computing power; save half of the tens of thousands of orders, and there are little donkeys on the streets.

8. Top 10 provinces where consumers purchase

The three-child policy is here

Top 10 provinces with the fastest growth in maternal and infant product consumption : No. 1   Jiangsu , 2nd   Beijing, No. 3   Zhejiang , 4th   Shandong, No. 5   Fujian, No. 6   Jiangxi , 7th   Anhui , 8th   Guangdong, No. 9   Shanghai, No. 10   Henan

Cold wave drives hot sales of warm baby

Top 10 provinces (autonomous regions, municipalities) with the most consumers of Warm Baby : No. 1   Shandong, No. 2   Jiangsu , 3rd   Hebei , 4th   Guangdong, No. 5   Henan, No. 6   Anhui, No. 7   Zhejiang, No. 8   Sichuan, No. 9   Hubei , 10th   Liaoning

The province with the most book purchases in the country

Top 10 provinces (autonomous regions, municipalities) that love to buy books : No. 1 Guangdong, No. 2 Jiangsu, No. 3 Zhejiang, No. 4 Shanghai, No. 5 Shandong, No. 6 Beijing, No. 7 Henan, No. 8 Sichuan, No. 9 Hebei, No. 10 Hubei

Red tourism becomes a highlight

Top 8 popular destinations for red tourism on Fliggy : No. 1 Shanghai, No. 2 Beijing, No. 3 Changsha, No. 4 Jiaxing, No. 5 Nanchang, No. 6 Zunyi, No. 7 Yan'an, No. 8 Xiangtan

In the Tmall Double 11 Record Night h5 page linked below ⬇️ , various data such as interesting trends, green consumption, rural revitalization, etc. have arrived one after another. Please click and download directly if you have any needs~~~

Link: dingtalk://dingtalkclient/page/link?url=https%3A%2F%2Ffeggs.alibaba.com%2Feggslist%3Fdd_nav_bgcolor%3DFF6293fe&pc_slide=true

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