Cittastile, an e-commerce platform, has been deeply involved in the Italian market and has quickly become one of the fastest-growing e-commerce platforms there. The website released its latest data in 2021, with more than 70 million platform users and online sales reaching 20 billion euros.

This year marks the eighth anniversary of the establishment of the European e-commerce platform Cittastile. The platform was initiated by a local Italian company and after its establishment, it joined forces with the American platform CatchyMarket in order to compete with other traditional e-commerce giants in the European market. Currently, the platform has cooperated with CatchyMarket to establish sites in 11 European countries including the Netherlands, Austria, and Germany, reflecting strong development potential.

Cittastile is committed to providing consumers with high-quality mid- to high-end products, with product prices ranging from 30 to 300 euros. Many Italian e-commerce users pursue high-quality niche consumer experience, so Cittastile has a clear positioning, focusing on mid- to high-end consumer products, and its user group is set to target Italian youth aged 25-45.

The product categories sold on the platform are mainly divided into 10 categories, with as many as 250 sub-catalogs, mainly including fashion apparel, shoes and hats, accessories, sports and outdoor products, children's toys, and leisure and entertainment supplies.

Affected by the epidemic, Italian residents' enthusiasm for online shopping has increased instead of decreased. The latest data from the Cittastile platform shows that the most popular products in the first quarter of 2021 are underwear and home clothes, men's flat shoes, jewelry and sportswear. As the global epidemic situation gradually improves, the sales of outdoor sports products and sports shoes and clothing have increased.

For cross-border sellers, in order to explore more sales channels, they can pay attention to the Cittastile platform. So, how can sellers join? What is the platform commission?

Platform fees: Currently, the platform is open to merchants free of charge and no account opening fees are charged; the platform commission is up to 15%.

Platform registration account: Sellers can directly enter the Cittastile website and click "Become a Seller" under the "Help" category in the lower right corner of the website. Click to enter the seller registration page, follow the "Open a Store" prompt displayed on the page, and follow the steps to register a platform account using an email address. It only takes 10 minutes to apply to become a seller.

Prepare materials: Sellers need to prepare their company's business license, personal identity information, payment account information, etc. in advance (see the "Registration Requirements" on the website registration page for details).

Sellers can choose from two delivery methods on the Cittastile platform. First, sellers can ship through the local overseas warehouse in Italy, and can choose to ship by stocking goods in the overseas warehouse. Second, sellers can ship by themselves, but there are certain time requirements, which cannot exceed ten working days at most. Sellers can use UPS, DHL and other express delivery channels to ship. Regardless of the express delivery method, as long as the platform's relevant policy requirements are followed and the delivery is completed within the agreed time, the transaction can be completed.

European Market

Cittastile

Italy