AliExpress and Cainiao jointly launched "semi-hosting" to help cross-border merchants speed up their processing time by an average of 9 days!

In the first month of 2024, semi-trusteeship became a new cross-border trend overnight.

On January 4, AliExpress announced that it would fully launch semi-hosting in cooperation with Cainiao to help the platform's self-operated merchants upgrade their logistics services . According to estimates, at the same cost , by upgrading ordinary mail to express products such as standard and priority, the cross-border logistics speed of merchants will be increased by an average of about 9 days .

According to reports, the core of the semi-hosting service is to help merchants manage the "logistics fulfillment" link to improve the timeliness and certainty of fulfillment, while retaining the unique goods and operational advantages of self-operated merchants. It is more suitable for merchants with product R&D capabilities, brand operation needs, or operating non-standard categories (such as clothing, auto parts, etc.).

(AliExpress semi-hosting helps POP merchants upgrade their logistics services and improve time efficiency)

Several senior cross-border merchants analyzed that AliExpress’s goal of promoting semi-hosting is very clear, which is to upgrade the logistics standards of merchants through semi-hosting, minimize the previous low-quality, inefficient and uneven fulfillment experience, and then unify the platform’s service mentality and achieve order volume growth.

This is why 2024 is expected to become the “semi-custody year” in the cross-border circle.

During the first Spring Festival after semi-trusteeship, cross-border logistics will face its first "small test". Cainiao announced that it will jointly launch multiple warehousing guarantees with AliExpress to launch the battle to defend cross-border logistics during the Spring Festival.

(Inside the Hangzhou warehouse of Cainiao AliExpress, staff are putting Spring Festival goods on the shelves)

Semi-managed merchants can prepare goods in advance at Cainiao's preferred warehouses, and orders will be automatically issued through the platform without any operation by the merchants, so that they can enjoy the whole process of fulfilling their contracts without any worries during the Spring Festival. In addition, during the Spring Festival, Cainiao increased its investment in door-to-door collection, warehouse expansion, and trunk line capacity to ensure that the timeliness of international express delivery in 23 countries will not be reduced, helping merchants to "win without effort" during the Spring Festival .

In order to encourage merchants to upgrade to semi-hosting, AliExpress has recently launched a number of favorable measures for semi-hosting, including commission reduction, on-time delivery subsidies, early loan release for warehousing similar to "underwriting", and exemption of a series of warehouse fees, each of which is a real investment of real money.

With the platform's generous subsidies and Cainiao's multiple logistics guarantees, AliExpress merchants have doubled their confidence in preparing for the Spring Festival. Platform data shows that the inventory of Cainiao and AliExpress's preferred warehouses has increased by 600% compared with the same period last year , and a group of merchants with "monthly income of 10,000 orders" have emerged .

Chushou Technology was one of the merchants that joined the semi-hosted service during the trial run. In just three months, it achieved a performance of over 10,000 orders per day. They are preparing to expand the original 1,800 square meters of AliExpress stocking warehouse to nearly 5,000 square meters in preparation for the upcoming overseas consumption booms such as the Spring Festival, Valentine's Day, and the Super Bowl.

Thanks to the services of cross-border platforms such as AliExpress and the logistics infrastructure of Cainiao, Chinese New Year goods are entering thousands of households around the world. On the eve of the 2024 Spring Festival, "Spring Festival" related products on the AliExpress platform are hot-selling. In January this year, sales of red envelopes, window decorations, lanterns, Chinese knots, Spring Festival couplets and other products with New Year elements increased by 2.6 times year-on-year, and sales of toys related to "Chinese dragon" elements increased by 50 times month-on-month.

Looking back at 2023, the "Four Little Dragons Going Global" ushered in a new era of cross-border e-commerce and fully embraced "full trusteeship". Entering 2024, a new outlet in the cross-border circle has emerged. Semi-trusteeship has broadened the richness of categories and ensured the diversity of players on the basis of supply chain efficiency. In 2024, "semi-trusteeship" may overtake others and become the key to competition among cross-border players.

AliExpress

Rookie

Semi-hosting