Amazon front desk with more features!

There is no end to the list of Amazon’s ever-changing features and policies.

Amazon has recently updated several features. After Amazon updated the “Product Historical Price Comparison” feature a while ago, which caused sellers to worry about internal competition, Amazon has also updated features such as the number of repurchases label and image search. These seemingly insignificant features are likely to become the focus of sellers’ operations in the future.

Amazon front-end adds more "price" related features

Not long ago, Amazon's Rufus AI shopping assistant launched a price history query function. Consumers can inquire about historical prices through Rufus and price change line charts, causing sellers without data to worry that the new function will cause product prices to continue to fall, exacerbating the industry's already inward-looking situation.

Now, another seller has revealed that he has found a place to compare prices: "There will be a question on my product page asking users if they have seen a lower price elsewhere."

In other words, in addition to comparing historical prices through the Rufus AI shopping assistant, Amazon is also comparing prices between similar categories through consumers' answers, in order to screen out the lowest-priced products for consumers.

Consumers no longer need to use Rufus to query, and can directly see the historical prices of multiple products. The same product, different prices, will fully demonstrate the advantages and disadvantages of the product.

In terms of price, Amazon has previously tested a module called "Shop deals on related items", which is now being widely applied to multiple categories. In the middle of the product details page, you can see many recommendations for similar products that are on sale.

If consumers think that the price of the product they are browsing is not low enough or not good enough, they are likely to pay attention to the product on the deal and even buy such product, which will undoubtedly trigger the sales conversion between the two products. On the other hand, some sellers may choose to pay money to submit a deal in order to increase product conversion.

Amazon has previously stated that it will regularly test new features to help consumers get great value from a wide range of choices. However, the continuous update of multiple features will undoubtedly "hurt" some sellers and aggravate the current situation of internal competition.

Amazon is testing repurchase count labels on a small scale

According to feedback from some sellers, Amazon's mobile app has added a label called "repurchase times", which is "bought again", below the star rating. For example, for a facial mask ranked at BSR, "1M + bought again" is displayed below the star rating.

This conspicuous label not only intuitively shows the popularity of the product and the loyalty of consumers, but also highlights the quality and performance of the product. The higher the number of repeat purchases, the fewer negative reviews and even refunds the product will receive. On the one hand, Amazon's strategy will drive the product to gain more exposure and system traffic; on the other hand, it will attract consumers who are interested in purchasing and promote their conversion into purchasing behavior.

However, according to feedback from some sellers, not all products are marked with the repurchase mark. Most products are still marked with "bought in past month". It is speculated that Amazon is testing it in a small area and does not rule out the possibility of large-scale promotion in the future. For sellers, "how to increase the repurchase rate of products?" may become a new focus.

Amazon has indeed put a lot of effort into helping sellers quickly find the products they need.

In the past, when sellers searched for products in the search bar, they mostly received related product recommendations. Now, image suggestions have been added. For example, when searching for a shirt, shirts of different colors, styles and materials will be displayed.

Sellers can directly select the pictures they like and click to browse or even purchase them. This feature not only increases product exposure, but also encourages sellers to improve the quality and richness of product pictures. Obviously, pictures with multiple pictures and high quality are more likely to be searched and recommended.

On the other hand, when consumers use image search, they can add some keywords to refine and find the desired products more quickly. Taking the shirt mentioned above as an example, in addition to uploading relevant pictures of the shirt, consumers can also enter "silk material", "simple style", "white", or even brand names to narrow the product search range and find the right product quickly and accurately.

This undoubtedly reminds sellers of the necessity to accurately complete the attributes of the listing so that buyers can find the product quickly.

In fact, Amazon has been very active recently, not only in front-end updates, but also in new policies.

Amazon issued new rules? A group of sellers received performance notifications

A few days ago, many sellers found that recently, related toy brands including Mattel Games, Hasbro, BANDAI SPIRITS, etc. were restricted, and many products suddenly could not be sold. Currently, the restricted sellers are looking for ways to lift the restrictions.

Sellers in the toy category are busy resolving restriction issues, while sellers in the clothing category are also busy submitting appeals.

A clothing seller reported that his store received a large number of complaints and performance notifications were received one per day. There are many sellers with the same situation, "I recently received a performance notification for fitting", "I had this problem at the end of August, and later found that I received several complaints", "Several sellers around me with the same purpose were affected".

On some social platforms, many sellers have given feedback on this issue, and some even speculated, "Is it Amazon that has issued a new policy or is it a malicious complaint from a competitor?"

It is understood that the performance notifications recently received by sellers in the clothing category are mostly related to fit, involving both new and old links. This situation can be traced back to the end of September, when sellers received complaints and performance notifications, and even some ASINs were transferred to reserved status or faced the risk of being removed from the shelves.

In the email Amazon sent to the seller, it was mentioned that "due to feedback from buyers that the product size did not meet expectations, the relevant products were at risk of being removed from the shelves", and the sellers were required to submit a complaint within the prescribed 7 days. If the complaint was not made, the product would be removed from the shelves, and such behavior would be a violation and would affect the account health rating for 180 days.

Although sellers have many speculations about this, including new policies and complaints from peers, what is more important right now is how to deal with the problem.

Some sellers in the industry have given advice to "submit an appeal in a timely manner," and pay attention to finding the corresponding reason for the appeal. In addition, all page updates mentioned in the appeal process are recommended to have actual update actions, or re-upload the size chart through SIT, or actually perform relevant updates on the listing. It seems that the system will still be captured to see whether the seller has actually updated the system.

As the peak season promotion approaches, sellers should pay close attention to the various functions and policy updates of the platform to deal with emergencies, improve operations based on functional updates, and achieve explosive orders during the peak season.

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