Hot in Europe and America! Backed by a $40 billion market, AirTag accessories will become a hot item on Prime Day

Although the specific date of Amazon 's Prime Day this year has not been announced due to the epidemic , this has not affected the enthusiasm of sellers to prepare for it.

But the market is constantly changing, and there are always some unknowns, so no one knows what the new favorites of Prime Day this year will be?

But one thing is for sure: there is one product that will definitely be a hit on Prime Day , and that is the accessories for Apple’s new tracker AirTag.

As the world's largest and most influential high-tech company, Apple's accessories market has always been a hot category. As Apple's latest product released on April 30, AirTag , with a price of US$25-30, has already set off a trend in Europe and the United States two weeks after its launch.

On Apple's official website, you can see that a set of 4 AirTags is 15% cheaper than buying them individually , so most consumers buy a set of 4 for the whole family. Because it is so popular, the delivery time of AirTag has been extended from 5-7 days to 4-5 weeks.

So the question is, AirTag has been launched for two weeks, is there still anything to play with in the accessories market?

AirTag accessories market size

Let’s look at a set of data first!

According to Forbes estimates , Apple currently has more than 1 billion devices installed with the Find My app, and it is expected that Apple will sell 35 million AirTags in the first year .

If each user buys an average of 4 AirTags , and the price of each AirTag accessory is $10, the AirTag accessories market will reach $1.4 billion this year alone . And if calculated according to Forbes News data, AirTag accessories have a market of at least $ 40 billion (about 257 billion RMB).

Current status of AirTag accessories on Amazon

Currently, AirTag accessories are mainly divided into key chains, protective cases, luggage tags, wallet tags, pet tags, etc. It ranks top 1 in the best-selling rankings of men's key chains and GPS protective cases. And its ratings are not very high.

When searching for AriTag accessories wallet, you can find that most products have very few reviews, and many even have 0 reviews.

In addition to reviews, there are not many competing products for AriTag accessories on Amazon , so there is still a large market for this accessory.

As a new product released on April 30, AriTag will be shipped about 4-5 weeks later, so we can predict that the real sales peak of AriTag accessories will start from June. By then, Prime Day will not be far away, and it may even coincide with it, so AriTag accessories will basically become a Prime Day hit!

Although the market for AriTag accessories is currently vacant, sellers should still pay attention to researching this category before entering the market and do not enter the market blindly.

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